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      Seminar Managing Digital Transformation

      A feedback systems approach to bridging business and IT
      When Sep 28, 2017 08:00 AM to
      Sep 30, 2017 05:00 PM
      Where FHNW Campus Basel
      Contact Name
      Contact Phone +41 61 279 18 58

      Digital transformation has become a significant managerial challenge in organizational development. The paradox is that it has less to do with the new technologies themselves but more with the overall development and effectiveness of the organization. 

      The objective of this seminar is to sharpen managerial inquiry through applying the principles and tools of the feedback systems approach toward digital business transformation. Throughout the seminar, you will learn to reflect, operationalize and further develop your understanding of emerging business dynamics resulting from digital transformations. You will gain new “habits of mind” by investigating root causes, system objectives and identifying high-leverage interventions for sustainable change.


      The focus of the training is to equip you with the skills to visualize an organization's business model in terms of the structures and policies that create dynamic behaviors and regulate performance. You will learn to apply causal mapping and simulation modelling to understand the behavior of the organization undergoing change. This involves identifying relevant elements and decisive success factors in business models and understanding the relationships between them. The course draws on your existing experiences and knowledge to guide and facilitate your learnings.

      “The seminar "Managing Digital Transformation" at FHNW in Feb. 2016 was one of the best trainings in my eighteen years at SAP. It had such a lasting and deep effect on me - every day I try to find the time to read something related to system dynamics and how it supports successfully managing digital transformation initiatives.”
      Letizia Ciaccia, SAP Italia S. p. A.



      The main seminar content blocks include:

      • Evolution, opportunities and challenges of a digital world
      • Surfacing assumptions about digital transformation management
      • Considering short- and long-term consequences of transformation actions and finding the sources of potential unintended consequences
      • Seeking complex, closed-loop, cause-and-effect feedback relationships
      • Identifying high leverage actions by focusing on business dynamics

      During the seminar we will use Vensim© to model and examine our assumptions about managing digital transformation.

      Detailed Course Schedule (PDF)

      Target Group

      This is a seminar for practitioners with a strong focus on strategy development and implementation with an emphasis on the challenges of managing digital transformation for organizations.


      You should have 5-10 years of experience in managing organization development and/or business transformation management. The course language will be English


      Seminar FHNW, 2 ECTS points


      Dr. Michael von Kutzschenbach (FHNW)
      Dr. Carl Brønn (NMBU)


      3 days, September 28th - 30th, 2017


      University of Applied Sciences and Arts Northwestern Switzerland (FHNW)
      School of Business
      Peter Merian-Strasse 86
      4002 Basel

      (Approx. 5-10 minutes to walk from the Basel SBB main station)


      CHF 1’750.00 (includes course materials)


      Noëmi Hess, , T +41 61 279 18 58

      For more information or an appointment at the FHNW, please contact us. We look forward to hearing from you!


      Flyer (PDF)



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