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Modules

Please see the module overview for a sample of the 3.5 year programme, which is subject to change.

The following course subjects are taught:

General Management

Introduction to Business Management, Organisation, Supply Chain Management, Leadership, Services Management, Strategic Management, Human Resource Management, Financial Accounting, Management Accounting, Corporate Finance, International Accounting, International Taxation

Marketing

Fundamentals of Marketing, Marketing Mix, Marketing Research, Consumer Behaviour, Marketing Strategy and Planning

Cross-Cultural Management

Introduction to Intercultural Competence, Communication, Intercultural Management Styles, Cross Cultural Leadership, Negotiation, Conflict Management, Project Management

Economics

Microeconomics, Macroeconomics, International Economics

Law

Business Law, Cases in Business Law, Corporate Governance

Methods

Statistics, Mathematics, Introduction to Research, Business Research Methods, Information and Communication Systems

Languages

English, German, French, and the electives Spanish and Chinese

Electives (these are subject to regular review)

Presentation Techniques, Commercial Negotiation, History of Europe, Basic Mathematics, Conferencing, Rhetorics, Business Games, Cross Border Cooperation, Doing Business in India, Key Account Management, Sociology, Media and Sports Management, Development Economics, Services Marketing, Management Consulting Projects, Communication in the Web, Beyond Budgeting, Corporate Social Responsibility, Developing a Business Plan

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