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Executive Master of Business Administration (EMBA) in Brand Management

To respond the increased globalization and international competition of business, the School of Business FHNW has developed an Executive Master of Business Administration (EMBA) in Brand Management. This executive programme is held in China and Switzerland in the context of the partnership with the School of International Business of Beijing Foreign Study University. It offers an exclusive, previously unavailable opportunity for Chinese executives to access world-class education with direct exposure to the best practice in building global brands.

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Insight China

Insight China is a unique student seminar within the BSc Business Administration (International Management) programme.  Each year, a project team is selected from final year students who then entirely organise, administer and seek funding for the 3-week seminar. School of Business students may apply to participate:  in spring a one-week preparatory seminar is held in Olten, followed by a 2-week on-site seminar. 

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Other current projects of the FHNW School of Business with China

• GLP Gansu Leadership Programme
• Public Management Programme for executives from Jiangxi
• Junior Manager Programme mit dem Shanghai Economic Management College SEMC
• Campus-Project Jinan in association with professors from Harvard Business School  China Europe International Business School CEIBS
• China-live Programme at the FHNW School of Business
• Executive Programme with the Beijing Foreign Studies University (BFSU)

What we offer

• Our China network has access to business and governmental representatives in Beijing, Shanghai, Jinan, Chengdu, Lanzhou and Nanchang
• Market analyses done by students under faculty supervision
• Participation in the Insight China student project
• Contact with Chinese executives during their training and education programmes at our FHNW School of Business
• In-house training for your executives: China visits, managing negotiation, cultural aspects

Contact and information