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Organisations, Technologies and E-Business

This module focuses on the managerial aspects of supporting business models with internet based technologies. The management oriented approach refers to the intersection of business management, information systems, organizations and technologies. In this unit, the students will

  • get an overview of the terminology of business software, e-business, and business applications
  • learn how e-business applications support and change the way of doing business
  • be able to align strategic and organizational goals and e-business applications and identify the potentials of e-business in the value chain
  • gain knowledge of the kind and functioning of relationships between organisational requirements regarding e-business and their technical support
  • analyse and understand the trends in mobile communication technologies and their impact on business development

ECTS
Type
Level

6
Core Course
Intermediate

 Should be visited:
 FT: 1st
PT: 1st
Academic Module Coordinator
 Prof. Dr. Uwe Leimstoll
Lecturers
 Uwe Leimstoll, Walter Dettling
Pre-requisites

None
Overall hours
 Contact hours: 60 h
Self-Study: 120 h
Outline Content
  • Overview: Characteristics of modern economy, current trends in e-business, ICT impact on the enterprise functional model, integration of business software applications
  • Management approach: Strategic e-business management, e-business systems in the value chain, taxonomy of business software terms and business applications, business models using e-business, e-business views and relations between them: business view, process view, application view
  • E-commerce: Transaction phases, business models, web analysis (quantitative and qualitative methods), payment systems (established systems, payment service provider, micro payment), personalization (customer profiles, recommender systems, personalization map), online marketing (fundamentals, instruments, Web 2.0 and social media)
  • E-procurement: Supplier relationship management, e-sourcing and contract management, e-purchasing and catalogue management, e-invoicing, Electronic Data Interchange (EDI), B2B standards
  • Mobile business: Mobile communication technology (2G, 3G, WLAN, Bluetooth), business models of infrastructure providers (telecommunication providers) and mobile device platforms (OS4, Symbian, Android, Windows Mobile), mobile work infrastructure in organizations and its impact on personal and organizational working environments
Teaching and Learning Methods
 The module is taught through plenary lectures and plenary/group workshops, including documentaries and presentations. Class participation is actively encouraged.

In the plenary lectures students are required to orally present results of guided self study.

Plenary sessions will be accompanied by case studies using the eXperience methodology.
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