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Economics of Business Strategy

This module explores the economics and management science perspectives in business strategy. It looks at alternative strategic choices (e.g. vertical moves, new markets and technologies, international expansion) and alternative means for pursuing these choices (e.g. internal expansion, merger & acquisition, alliance).

The module consists of two parts:

  • The first part provides the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy.
  • The second part focuses on the design, development and implementation issues of management strategies in business enterprises. 

Internal resources, competences and management styles are reviewed with regard to their contribution to developing competitive advantages. There is an opportunity to research contemporary business issues in selected business sectors.

ECTS
Type
Level

6
Core Course
Intermediate

 Should be visited:

FT: 1st
PT: 1st or 3rd
Academic Module Coordinator Prof. Dr. Najib Harabi
Lecturers Dr. Erdal Atukeren
Pre-requisites

Principles of economics (especially microeconomics) and management sciences (Bachelor level)
Overall hours Contact hours: 60 h
Self-Study: 120 h
Outline Content

The module consists of two parts. The first part provides from economics perspective the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy. Students will learn how to assess the appropriateness of a firm’s horizontal, vertical, and corporate boundaries; analyze the profit potential of the industries within which it competes; assess the strength of its competitive position within these industries; evaluate the sustainability of its competitive advantages (if any), and determine the best way to organize itself internally in light of its strategy.

The second part focuses from management sciences on the design, development and implementation issues of management strategies in business enterprises. Internal resources, competences and management styles are reviewed as regards their contribution to developing competitive advantages. The range of strategic options available to senior managers is reviewed, as are the needs and expectations of diverse stakeholders. There is an opportunity to research contemporary business issues in selected business sectors, e.g. automobile, pharmaceutical, banking and telecommunications. Students will work in teams as 'management consultancy firms' and present their findings.

The module presents a repertoire of methods and techniques :

  • Competitive analysis methods and techniques
  • Enterprise analysis methods and techniques
  • Environmental analysis methods and techniques
  • Evolutionary analysis methods and techniques
  • Financial, probabilistic and statistical techniques

 
Teaching and Learning Methods The module is taught through plenary lectures .

In the plenary lectures
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