Economics of Business Strategy
This module explores the economics and management science perspectives in business strategy. It looks at alternative strategic choices (e.g. vertical moves, new markets and technologies, international expansion) and alternative means for pursuing these choices (e.g. internal expansion, merger & acquisition, alliance).
The module consists of two parts:
- The first part provides the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy.
- The second part focuses on the design, development and implementation issues of management strategies in business enterprises.
Internal resources, competences and management styles are reviewed with regard to their contribution to developing competitive advantages. There is an opportunity to research contemporary business issues in selected business sectors.
|Should be visited:||
|Academic Module Coordinator||Prof. Dr. Najib Harabi|
|Lecturers||Dr. Erdal Atukeren|
Principles of economics (especially microeconomics) and management sciences (Bachelor level)
|Overall hours||Contact hours: 60 h
Self-Study: 120 h
The module consists of two parts. The first part provides from economics perspective the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy. Students will learn how to assess the appropriateness of a firm’s horizontal, vertical, and corporate boundaries; analyze the profit potential of the industries within which it competes; assess the strength of its competitive position within these industries; evaluate the sustainability of its competitive advantages (if any), and determine the best way to organize itself internally in light of its strategy.
|Teaching and Learning Methods||The module is taught through plenary lectures .
In the plenary lectures