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      FHNW launches the next round of the Young Manager Exchange with Shanghai

      YME Shanghai

      As an integral part of the Cities Partnership with Shanghai, the School of Business of the FHNW and the canton of Basel-Stadt have been enabling young Swiss managers to participate in a unique form of continuing education in China, the rising economic powerhouse.

      An innovative programme permits the participants to work for three to six weeks in a Chinese company or government administration. The young managers are prepared for their experience by participating in tailored seminars in both Switzerland and Shanghai. The next round of this exchange programme begins in September 2012.

      The Young Manager Exchange between Basel and Shanghai began in 2009 and has become an inherent part of the range of activities that were established in connection with the five-year Cities Partnership between the two countries. In the autumn of 2011 eight young managers from Shanghai gained work experience in Basel. In September of this year it will be the turn of around 12 Swiss young managers to go to Shanghai. They will work in a Chinese company for three to six weeks and familiarise themselves with the business culture there. Their stimulating programme of continuing education will be completed by a one-week field trip in and around the Shanghai region. Their experience will provide them and their employers with an important advantage for the future: Initiating and establishing ties with local businesses will facilitate the entry of their Swiss companies to the Chinese market.

      In order to guarantee a training programme of a high professional standard, the University of Applied Sciences and Arts (FHNW), School of Business, was commissioned to develop a certificate programme of continuing education for the Young Manager Exchange between Basel and Shanghai. The School of Business of the UASA (FHNW) is an established provider of continuing education programmes with a strong China focus. It is well-established in this field of education, not least due to its excellent lecturers and experts on the Chinese economy. 

      The recognised certificate, CAS International Management China, can be obtained by completing an intensive training programme with a focus on legal and economic parameters in China, internationalisation strategies with a China focus, intercultural communication and negotiation as well as international leadership. The students are trained specifically to adopt an approach to business that will lead to success in the Chinese economic area. The Department for External Affairs and Marketing of the canton of Basel-Stadt will award a prize for the best report on a concrete cooperation project submitted by a student on the CAS International Management China programme.    

      Information on the CAS International Management China programme (in german):

      http://www.fhnw.ch/wirtschaft/weiterbildung/im-china

      Further information on the cooperation project as part of the Cities Partnership Basel-Shanghai: www.shanghai.basel.ch

      Contact:

      Martin Schwitter, martin.schwitter@fhnw.ch

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