Design and related services are in great demand. This appears to be primarily due to the growing awareness of quality in all areas of life. It is accompanied by the desire for more individuality in one's own representational environment. On the one hand,  technical-technological developments allow for increasingly perfect practical product functionality, whereas on the other we still feel the need to be emotionally attracted to or moved by products of everyday use. This change requires different product qualities which far exceed  those which previously determined the practice of industrial production. In today’s tough competition, the chance of success is only given to well-designed product concepts.

In order to improve our design services, we explore the interrelationship between the technical-physical, rational and objective conditions of the product world and the socio-culturally influenced subjective expectations of the users. Where industrial production is required to not only realize technical conditions, but equally importantly  takes social and cultural ideas into account, this is where the interest of the designer, respectively the institute, is applied.
The exploration of the desirable therefore becomes the focus of our efforts.

New products and services require both rational and comprehensible argumentation  as well as the emotional, extraordinary manifestation. Form, style and appearance of products thereby draw conclusions in terms of quality and value in the market. The fusion of form and content requires the wakeful perception of the conditions of the social environment.

The many successful service projects speak for themselves. With the extensive potential that is being promoted in close cooperation with partner companies, we want to increase the quality of our services. For six years, we have been successfully offering our design services - a result of solid know-how and continuous quality awareness as well as a variety of design.

Prof. Gregor Naef - Head of Industrial Services Institute of Design