Institute of Fashion Design, FHNW in Basel

    Doing Fashion

    The philosophy of the Institute of Fashion Design is distinguishable within the Institute’s own name: Doing Fashion. Doing Fashion means to be involved and responsibly participate in the design of the present and the future. The Institute of Fashion Design Basel regards education as an investment in the future and culture/art/design as an indispensable means in the world to critically question the present. Doing Fashion encourages young talent to boldly break away from the conventional understanding of fashion, from its concepts of beauty and images of the body. The central focus of the teaching and learning is the development of a personal approach and expressive signature as fashion designer.

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