The contemporary field of activity of Visual Communication is marked by digitalization, communication networks which span the globe and the deluge of images that results from them. It is influenced by a globalized economy, the products of which have assumed an immaterial value and must therefore be visualized. A further scope of undertaking stems from the continuous specialization of areas of knowledge, the translation of which for broad, general comprehension is fundamental for the free formation of opinion. The widening of the social gap and the leveling of cultural differences are characteristic of the present-day situation in which the products of Visual Communication are created, mass-distributed and consumed.