The Professional Field
Visual Communication is communication through images and text. Its medium is symbols and letterforms, both of which are an integral part of the classical print media and current multimedia, as well. They are also the vital part of our image-oriented society and environment, and they take over complex multimedia and interactive design functions.
Symbols and letterforms inform, give us orientation and create an identity in the fight for attention in a visually dominated culture. Visual communication is a unique tool of knowledge. Through the act of designing, it creates the visible, the imaginable and the understandable.

