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Master of Arts in Visual Communication and Iconic Research

At the center of the concept of the MA program is the interrelationship of practice-oriented design with Image Research and Image Theory. The program is for students with a bachelor's degree in Art, Design, or Cultural Studies. Graduates with a design oriented background major in complex issues of design in combination with Image Research and Image Theory. Graduates with a background in Cultural Studies major in the strategic and conceptual issues of Visual Communication. Practical and analytical “image competence” is developed through collaborations in interdisciplinary project teams. The degree prepares graduates for work in various areas of visual communication, cultural fields, as well as teaching or research at a college level. The degree program is a collaboration of The University of Applied Sciences Northwestern Switzerland, Academy of Art and Design (FHNW/HGK), Visual Communication Institute and "eikones," The National Centre of Competence in Research (NCCR), at the University of Basel.

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