Connecting Iconic Practice, Iconic Theory, and Iconic Research
In the context of the digital flood of images, expanded qualifications are required. A design practice based purely on craftsmanship or technical skills no longer meets the demands of visual communication, nor does a reflection on visual messages entirely derived from iconic theory. Connecting design practice with iconic- and media theory generates new qualifications in the conception and design of visual messages for the context of a current, digitalized iconic communication. For students with a fine art background, these qualifications consist of the expansion of practical design skills to include models from theory and research. Conversely, students with a university degree will augment their analytical skills with knowledge of design and the creative process. The combination of iconic practice, iconic theory, and iconic research forms the profile of the MA in Visual Communication and Iconic Research.
Interdisciplinarity: Design Practice and Culture Studies
According to our governing principle, the deepening of practical and theoretical knowledge in the field of the image is central to the master’s program. In light of the range of disciplines that take part in reflecting on images, a close exchange between students with practical and theoretical backgrounds is a primary goal.
Partner Institutions
The master’s program is a collaboration between the following partner institutions:
- eikones, National Centre of Competence in Research Iconic Criticism
- University of Basel, Department of Art History
- Academy of Art and Design of the University of Applied Sciences
The master’s program occupies an international position and incorporates the network of the Basel School of Design, eikones, and the University of Basel in its activities.
eikones, NCCR Iconic Criticism
Based at the University of Basel and financed by the Swiss National Science Foundation, the research center, with its 35 component projects, examines the power and meaning of images.
The close collaboration between the Academy of Art and Design and eikones, NCCR Iconic Criticism is enhanced through teaching opportunities provided by the Master’s Program in Visual Communication and Iconic Research.
Institute of Visual Communication HGK FHNW
The Institute of Visual Communication is internationally renowned as “The Basel School of Design.” This name is associated with an analytical, process-oriented practice of design for visual communication.
Duration of Study
4 semesters/120 ECTS
The master’s thesis is integrated into the fourth semester.
Language of instruction: German/English
Tuition: Students from Switzerland/Europe: CHF 700.– per semester
Students from other countries: CHF 5000.– per semester
Timetable
The Master’s Program in Visual Communication and Iconic Research begins in September 16, 2013. The deadline for application is April 30, 2013. Application in advance of this deadline is encouraged.
