Students with an Art Institute Background Continue with Design Practice
As the main concentration of the master’s program, graduates of a design-oriented bachelor program at an institute of art and design address complex questions of design in the field of visual communication. They continue to develop their design practice, while expanding it through courses in iconic theory and iconic research. They also gain theoretical skills by working closely together in project teams with students from the theoretical concentration.

• Intensive experience with reflective design processes and methods in the context of complex projects
• Augmented theoretical-analytical skills through knowledge acquisition in the field of iconic- and media theory 
• Increased aptitude for the methods of scholarship 
• Theoretically supported, practical research experience (inquiry by design) in iconic and design research
• Heightened facility for the discussion of images

Students with a University Background Continue with Iconic- and Media Theory
Students with a BA in culture studies deepen their conceptual and strategic knowledge of how images are used for communication. The acquisition of knowledge about the theory and practice of visual communication serves the development of the student’s own research concerns. In addition to the engagement with iconic and media theory, students with a theoretical background also gain broad practical experience through close collaboration in transdisciplinary project teams.

• Expanded theoretical knowledge in the field of iconic- and media theory
• Thorough practical knowledge of the conception and planning of visual messages
• Refined skills in the analysis of design processes as they occur, and the related capacity for judging communicative images
• Increased aptitude for the methods of scholarship in the context of iconic- and design research
• Heightened facility for the discussion of images