Imagine life without information that moves and makes sounds! We would be lost without scrolling, spinning, blinking or beeping signs and symbols informing and reassuring us! This kind of information design uses two basic dimensions of time: movement and rhythm. Early in 1968, the Visual Communication Institute began teaching graphic design in film and film animation as a new discipline in design education. The initiator of the program, Peter von Arx, appropriately called the class "Film+Design". Basel was one of few schools that recognized the need for graphic designers to have a fundamental understanding of design and time. The didactic methodology developed during the 1970s became even more relevant in the digital environment. Without the basics, the danger is that effects, filters and generators dominate the design, overshadowing creativity. The goal of the workshop is to understand this methodology through experiential learning. Participants design 3 clips each dealing with a different aspect of graphic design in time. It is not necessary to have professional motion graphic software skills for the class. Input sessions with examples of film, video and digital projects from the school will complement the discussion and the design work.

◆ Time is the irreversible and irreproducible one after another that appears to us as a succession of changes and events. Time, like consciousness, is not directly experiential. We perceive time indirectly, through what happens in time, through observation of duration and change and through the awareness of intervals between singular events. Michel Baudson, Zeit die vierte Dimension in der Kunst (Time the Fourth Dimension of Art), 1996

July 09 – 13, 2012