Artikelaktionen
Global Marketing and Communication
| Electives Group 2: Global Marketing and Communication (max. 30 ECTS) | ECTS |
|---|---|
| Cross-cultural Consumer Behaviour | 6 |
| Corporate Identity and Brand Development | 6 |
| Marketing and Strategy in a Globalizing World | 6 |
| Local Clusters and International Corporations | 6 |
| Sustainable Management and Marketing | 6 |
| Sustainable Tourism and Event Management | 6 |
| Independent Learning Module (module offered by other FHNW faculties or by Approved Learning Partner abroad) | 6 |
