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Design History – the Myth of Swiss Style

Workshop Design History – the Myth of Swiss Style at the Institute Digital Communication Environments (IDCE), August 8th–12th, 2022

Key data

ECTS points
Next start
August 8th 2022
1 Week
Final application date
May 25, 2022
Teaching language
CHF 900.– (view fees)
Study mode


Internationally, Swiss graphic design enjoys an excellent reputation – in particular the style of the 1950s and 1960s has become legendary. But what is the Swiss Style label actually about and how did it emerge? Why are certain works or designers deemed to be part of it – and others not? Why do we only know a mere handful of designers from this era? And what does this historical development mean for today’s forms of visual communication?
This workshop offers an introduction to the history of Swiss graphic design based on current research studies. Through guided tours of the collections, participants will learn about and critically question basic working methods of design history based on original material such as posters. This includes, for instance, researching objects that are part of collections and archives, analyzing graphic works, images, and written source materials, designing an exhibition or conducting interviews with designers.
The one-week workshop is intended for people from design practice interested in applying their design experience and visual competence to historical issues and using the knowledge they have acquired for further research in their own practice. It is also intended for all those who are interested in entering this discipline. No previous knowledge is required.

Institute Digital Communication Environments (IDCE)

Through digital media and the democratisation of communication channels that goes hand in hand with it, the critical handling of their visual and interaction-based design has become decisively more important, because the social relevance of information and communication has thus fundamentally changed.


Dreispitz Basel / Münchenstein

Fachhochschule Nordwestschweiz FHNW Hochschule für Gestaltung und Kunst Freilager-Platz 1 4142 Münchenstein b. Basel