What the requirements are for a successful poster design is an on-going topic of discussion. A poster is a large 2-dimensional surface with a fascinating illusion of space and perspective. It needs to arouse interest and curiosity, its message will have to be understandable in a matter of seconds and even from a distance. Its appearance should be equally fascinating and informative. The design has to correspond to many different factors: a key concept, an existing corporate identity, recognizability, legibility, originality, and artistic expression. There are countless design options – which is the right one? How do you reach the desired target audience? What influence do the design process and the printing technique have on the content of the message and the aesthetics of the poster? Do graphic designers and beholders in the street understand the term design quality to mean the same thing? Does the printed poster meet the desired requirements, or does the information require a form of communication that makes the use of digital media (time-based media) useful? In the “Poster Design” workshop, we pursue approaches that lead to precise and aesthetically pleasing poster designs. We shall experimentally test various ideas in drafts and refine, analyze, question, and condense them into a final poster.
Jiri Oplatek was born in Born, in the former ČSSR, in 1976. From 1993 till 1999, he attended the Basel School of Design, where he graduated as a graphic designer in 1999. He then worked at Meissner + Mangold, among others for the Vitrashop Group. After three years at Meissner + Mangold, he founded the Claudiabasel graphic and interaction studio, together with Thomas Bircher and Roland John. He mostly focuses on designing corporate designs, posters, and books, primarily in the cultural field, among others for the Basel Theatre, Kaserne Basel, the Swiss Architecture Museum, and the Tinguely Museum. Since 2012, he has been a lecturer at HGK Basel in the field of visual communication. In 2019, he won the poster and design competition for Kieler Woche 2020. He was responsible for the design of the 100 beste Plakate Deutschland, Österreich, Schweiz 2021 competition. His work has received numerous national and international awards and has been shown at solo and group exhibitions. claudiabasel.ch
The Institute Digital Communication Environments (IDCE) / The Basel School of Design offers workshops for students, educators and graphic designers.
The workshops afford insights into topical themes of visual communication in a study programme reflecting the rich tradition of the Basel School of Design. Practical exercises with a high level of professionalism form the core of the workshops focus. Reflection as well as contextual knowledge will be conveyed by way of input sessions, allowing participants’ work to be judged within a contemporary, future-oriented context relevant to professional practice. The trinational Rhine River Valley is a unique cultural environment with easy access to France and Germany and to sites such as the Vitra Design Museum (G), the Isenheimer Alter (F), or Ronchamps (F). In Basel, the Fondation Beyeler, Tinguely Museum, Museum of Fine Arts, Schaulager, and Museum of Contemporary Art are world-renowned. Besides its museums, Basel offers a rich mixture of cultural events.
20% discount with a valid student ID. This must be sent in with the registration (pdf).
Institute Digital Communication Environments (IDCE)
Through digital media and the democratisation of communication channels that goes hand in hand with it, the critical handling of their visual and interaction-based design has become decisively more important, because the social relevance of information and communication has thus fundamentally changed.
