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Poster Design

Workshop Poster Design at the Institute Digital Communication Environments (IDCE), July 11th–15th, 2022

Key data

ECTS points
Next start
July 11th 2022
1 Week
Final application date
May 25, 2022
Teaching language
CHF 900.– (view fees)
Study mode


What the requirements are for a successful poster design is an on-going topic of discussion. A poster is a large 2-dimensional surface with a fascinating illusion of space and perspective. It needs to arouse interest and curiosity, its message will have to be understandable in a matter of seconds and even from a distance. Its appearance should be equally fascinating and informative. The design has to correspond to many different factors: a key concept, an existing corporate identity, recognizability, legibility, originality, and artistic expression. There are countless design options – which is the right one? How do you reach the desired target audience? What influence do the design process and the printing technique have on the content of the message and the aesthetics of the poster? Do graphic designers and beholders in the street understand the term design quality to mean the same thing? Does the printed poster meet the desired requirements, or does the information require a form of communication that makes the use of digital media (time-based media) useful?
In the “Poster Design” workshop, we pursue approaches that lead to precise and aesthetically pleasing poster designs. We shall experimentally test various ideas in drafts and refine, analyze, question, and condense them into a final poster.

Institute Digital Communication Environments (IDCE)

Through digital media and the democratisation of communication channels that goes hand in hand with it, the critical handling of their visual and interaction-based design has become decisively more important, because the social relevance of information and communication has thus fundamentally changed.


Dreispitz Basel / Münchenstein

Fachhochschule Nordwestschweiz FHNW Hochschule für Gestaltung und Kunst Freilager-Platz 1 4142 Münchenstein b. Basel