CAS Product Management: Customer and value-oriented

The product manager is like a Swiss Army Knife, someone prepared for all contingencies. In this Certificate of Advanced Studies, we will de-mystify this complicated profession through well-established knowledge, relevant practical exercises and reflection. We will be visiting companies that demonstrate excellent customer orientation through inspiring, values-oriented leadership. In the end, you’ll have a diverse toolbox for your everyday challenges and a transformed idea of how product management serves people and the planet.

Contents

Topics on product management:

• Introduction to marketing
• product ideation
• Product development
• Everyday product management
• marketing controlling and portfolio management

Topics on customers:

• Understanding customers (customer insights)
• Value proposition canvas
• Jobs-to-be-done
• Customer journey

Topics on leadership and values:

• The individual and values
• Teams and values
• Firm values
• Values focused on product and service development

Download

• Teilnahmebedingungen (PDF German)
  
• Factsheet CAS Product Management: Customer- and values-oriented (PDF English)
• Dates and Topics CAS Product Management: Customer and values oriented (PDF)