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Sustainability Marketing Canvas:

Creating order in disorder

Key data

Degree
Certificate of participation
ECTS points
2
Duration
2 days
Teaching language
EN
Place
Olten
Price
CHF 550

Marketing and sustainability? Weird! Usually marketing is seen as a problem in our world and not a solution in regenerating it. This is only because we kept marketing small. This course leads the way into inspiring win-win strategies for all stakeholders.

This course introduces you to marketing’s enormous potential in creating more coherent, holistic sustainability strategies that support compliance and, more importantly, enable innovation. You will be working with the tool: The Sustainability Marketing Canvas which was developed by Prof. Nikolina Fuduric, your lecturer. The focus of the canvas is to help you create coherent, holistic strategies, tactical plans, and measurements for your company’s sustainability journey.

Programme

Registration

Location

FHNW School of Business, Olten

FHNW University of Applied Sciences and Arts Northwestern Switzerland School of Business Riggenbachstrasse 16 CH - 4600 Olten