Skip to main content

Sustainability Marketing

Solutions to doing better business

Key data

Degree
Certificate of participation
ECTS points
2
Duration
2 days
Teaching language
EN
Place
Olten
Price
CHF 1,075

Marketing has made questionable impact upon environmental & social aspects of society due to a fragmentation of how it explains sustainability. This is a barrier not only to knowledge development but, most importantly, for coherent, sustainable action. This course helps you make more coherent sustainability strategies and therefore, more positive impact on the planet and the people who are affected by your business.

Firms are confronted with increasing regulation for the challenges our planet is facing. It is time to adjust course in production and consumption habits. Marketing as a discipline is uniquely poised in offering sustainability answers because of its broad reach. This course introduces the Sustainability Marketing Canvas (SMC) as a solution to more ordered knowledge, action & impact. The focus of the SMC is to help you create holistic strategies, tactical plans, and measurements for your company’s sustainability journey. Our focus moves away from compliance into innovation.

Programme

Download

Registration

Location

FHNW School of Business, Olten

FHNW University of Applied Sciences and Arts Northwestern Switzerland School of Business Riggenbachstrasse 16 CH - 4600 Olten