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Design thinking in digital communications

Communicating compellingly with online audiences using design thinking

This specialist course will help participants acquire a more methodical approach towards content decisions and writing copy for digital media. The course will show participants how they can create content that is of value to particular target audiences or customer segments.

The course is structured along the design thinking process:

  • Understand: Empathize with and define a user or customer point of view
  • Explore: Generate content ideas and create prototype
  • Materialize: Test ideas and implement improvements based on test results

Was ist Design Thinking?




FHNW Campus Olten

FHNW University of Applied Sciences and Arts Northwestern Switzerland Riggenbachstrasse 16 4600 Olten
More information about the location
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