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Specialisation International Business in Asia

Asia as an economic hotspot of the future


The area of specialisation lets you choose a focus within your studies. Register for the Bachelor in Business Administration (International Management) or the Bachelor in Betriebsökonomie.

China and Asia are no longer exclusively markets for multinational companies, there are also more and more opportunities for SMEs.

You are passionate about...

  • dynamic Asian markets
  • the link between business and culture
  • new discoveries in the world

Career Opportunities

The International Business in Asia specialisation will open up the following career areas to you:

  • Swiss and European companies with activities in Asia
  • Swiss and European non-profit organisations with activities in Asia
  • Asian companies in Switzerland and Europe
  • Consulting

Specialists for Asian markets

You will get to know many Asian market specialists who will help you build your network.

Specialisation in International Business in Asia

As a result of technological advances in e-commerce and easier participation in global value chains, SMEs are becoming increasingly active in Asian markets and can no longer be satisfied with their home markets. In fact, Swiss SMEs are actively pursuing Asian strategies and have an increasing demand for personnel. A sound understanding of the different Asian markets is crucial in order to take advantage of the potential of Asia. In addition, the Asian market as a whole is increasingly becoming the centre of business activity for multinational companies. This course prepares students for a career in the management of companies engaged in business with Asia.


The most important content includes:

  • Functioning of Asian markets
  • International economic policy in Asian countries
  • International operations management in Asia
  • Human resource management in Asia
  • Developing and marketing products
  • International financial transactions in Asia
  • Digital business management in Asia

ECTS Points: 20
Teaching Language: English

Module Overview:
-Module Overview Full-Time
-Module Overview Part-Time

-BSc in Business Administration (International Management) - Area of specialisation International Business in Asia
-BSc in Betriebsökonomie - Studienrichtung International Business in Asia

Info Events Degree Programmes

Find out more at one of our information events or at a trial day. We will be pleased to inform you about the courses offered by the School of Business and explain the structure and content of the programmes.

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