Deborah von Büren is a research assistant at the School of Economics of the University of Applied Sciences and Arts Northwestern Switzerland (FHNW). In this position she is responsible for the conception, development and management of the continuing education programs in the area of digital transformation, marketing and communication. She is also involved in consulting projects in the field of marketing and communication and supports research projects in the area of digital transformation and digital marketing. 

After completing her master's degree in History and German Studies, she was responsible for projects in marketing and communication. She also completed the Certificate of Advanced Studies in Marketing Communications at the Zurich School of Economics (HWZ).

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