26-27 May 2021 Learning Social Media from the Mayo Clinic (N1 in the USA)

Due to Coronavirus we shift the Converence to 26 – 27 May 2021. More information will follow soon.

Mayo Clinic Social Media Network (MCSMN) experts at the FHNW, School of Business in Olten! We offer you a unique opportunity to meet six Mayo Clinic Social Media Network experts who will share best practices and bring comprehensive examples of social media application in medical context. As the conference take-away you will be able to answer the questions:

  • Why is it important for a hospital to use social media?
  • How to create effective social media strategy?
  • How a doctor can use social media to present their professional services and why doctors need to engage with the public?
  • How to lead patients on social media? How to help patients create their community on social media?
  • What are the benefits of social media for patients, hospitals, doctors, caregivers, administration and marketing?
  • Crisis communication and social media
  • and a lot more.

Target Audience: doctors, communication and marketing professionals, caregivers, team leaders, patient community leaders

Mayo Clinic is the No. 1 hospital in the USA; top ranked in twelve specialties. The Mayo Clinic Social Media Network (MCSMN) was established in 2010 to improve health globally by enhancing the use of social networking tools throughout the Mayo Clinic and by gathering a collaborative learning community of those interested in applying social media in health care. Members include hospitals, healthcare communications professionals and medical providers, as well as patients and caregivers from around the world.

“We educate health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care.”

The Conference provides an opportunity for participants to go beyond the basics of social media to explore latest best practices and to consult with experts on strategic application of social media platforms for health-related purposes.

Come join us for two or three days of new insights and networking with an Apero Riche and drinks reception!

Early bird registration with 200 CHF discount is open until 15 April 2021.