FHNW, School of Business research fellow and Bronze Member of Mayo Clinic Social Media Network. MSc in International Management. Core competencies in Value based health care and social media in health care. Head of postgraduate programs Certificate of Advanced Studies (CAS) in Health Care Management. Head of pilot postgraduate program CAS Digital Communication and Social Media in Health Care at School of Business, FHNW. Bronze member of the Mayo Clinic Social Media Network, member of the Swiss Communication and Marketing Association of Public Health. She advocates the use of social media as an integral part of overall hospital strategy.