26 May – Programme Day 1

08.00 – 09.00Arrival and coffee
09.00 – 09.15Official welcomeOlga Schibli
09.15 – 10.30Strategic importance of social media in health care:
Why should a hospital or doctor use social media? What is the impact of social media on patient value? What is the Mayo Clinic overall strategy and how it is reflected on social media.
Lee Aase
10.30 – 10.45Break
10.45 – 12.00How to choose platforms: YouTube, LinkedIn, Instagram, Facebook, and Twitter
Learn the demographics of each platform and how to determine what type of content is best for each one. This understanding will help you develop your social media strategy.
Tools & tactics for video production
Whether you have zero budget or unlimited resources, learn how you can optimize your equipment and software for the best videos for your audiences. 
Audrey Laine Saymour
12.00 – 13.00Lunch
13.00 – 13.40Application of social media in health care education, research and practice
Point of view of a medical doctor who is successful on social media. Importance of provider engagement and the professional application of social media to health care. Sharing knowledge and experience about the Mayo Clinic model of care and the application of social media in health care education, research and practice.
Farris Timimi, MD
13.40 –
Social media and health care: what you need now:
Social media is an important part of any healthcare organization’s digital strategy. Getting clinicians on board with the proper use of social media enhances the work of communications and marketing teams.
This session will make the case  for engaging clinicians in social media and explore the benefits of such cross functional collaboration.
David Grayson, MD
14.40 – 15.10Break
15.10-16.10Crises and emerging applications of social media for safety and  behavior change during complex humanitarian crises.

With increasing environmental and man-made disasters occurring worldwide, it is critical that communities find ways to prepare and support each other through the phases of disaster management. Advances in social media tools and shifts in models for virtual collaboration offer much hope for more efficient, effective, and timely disaster response. This session overviews some of the lessons learned from recent global incidents and explores ways the participants are building capacity for whole community disaster resilience in their region.
At the end of this session, participants will be able to:
1. Describe the role of social media and behavioral support during a major community disaster.
2. Identify critical success factors and barriers to use of social media for risk assessment, mass communication, and recovery.
3. Appreciate the importance of social media for community engagement and access to trusted partners, resources and vital information as part of crisis management.
Ashok Patel, MD
16.10-16.45Crisis communication: Social Media response on Corona Virus
Analysis on Swiss Social Media vs. World Social Media. How successful was the social media campaign in the beginning and how different media spread the news: channels and messages.
Andreas Eigenmann;
Olga Schibli
16.45 – 17.00Q&A, Closing
17.00Networking & Apero Riche