27 May – Programme Day 2

08.00 – 09.15Arrival and coffee
09.15 – 10.30Involving employees and physicians: Thought leadership
Empowering your employees and physicians to establish themselves as social media leaders is vital to your brand. Learn how you can build trust for your brand while helping your employees and physicians find their voice. Examples of successful use of social media by doctors and hospital employees .
Audrey Laine Saymour
10.30- 10.45Involving nurses in social media:
Successful example of a project implemented by the nurses
Lee Aase
10.45 – 11.00Break
11.00 – 12.00Importance of the online community: community management and mentor training – why patient experience matter!!!!!
Patient online communities not only reduce isolation and anxiety when faced with a life-changing diagnosis, they can also improve health outcomes. As Community Director of Mayo Clinic Connect, Colleen Young wanted to do more than connect patients. She involved the Mayo Clinic enterprise: providers, managers, communications specialists, researchers, and frontline staff; demonstrating how they can learn from and engage with the patient community to:
• Improve health care and service delivery
• Discover champions
• Increase brand loyalty
• Educate health care providers
• Co-create patient education
• Change poor health behaviors
• Advance science
You’ll learn how you can excite internal stakeholders up, down, and across your organization to recognize the value of the community and understand how they can harness it to help them do their work better. Thriving communities get stuff done
Colleen Young
12.00 – 13.00Lunch
13.00 – 14.45Metrics: measuring success.
Why and how to measure social media impact on a hospital or patients.
Lee Aase
14.45 – 15.30 Using social media to improve patient-centered care delivery in a digital world: Opportunities and challenges:
At the end of this session, the audience will be able to:
1. Describe the vision of integrated patient-centered, team-based healthcare delivery.  
2. Define the emerging roles of social media in decision-making by patients and their care teams.  
3. Identify several challenges to consider in the use of social media for secure patient information exchanges across a digital platform e.g. privacy, messaging, alerts, scheduling, and regulatory.
Ashok Patel, MD
15.30 – 15.45Break
15.45 – 16.45Creation, curation and content management
Creation vs. curation of content. What, when and how often to post? How to reach the target audience and what is important to post.
Lee Aase
16.45 -17.00Presentation of new CAS (Certificate of Advance Studies, FHNW) in Digital Communication & Social Media – 12 ECTS Diploma ProgrammeOlga Schibli
17.00Networking & drink reception