There’s a lot of advice out there on the best way to write a cover letter, mostly focused on avoiding mistakes. Career-skill programs typically like to familiarize students with “killer lines” or genre-specific formalities, or with the dos and don’ts of language or layout. This often leads to the (faulty)…
When we create content for online channels, we usually work with a hypothesis on what we think users need or want. We make content choices based on this hypothesis. When the product of this ‘guesswork’ goes live, it is then put to test. Do people interact and engage with it?