Lehrtätigkeiten

• International Management
• Entrepreneurship and family business
• Intercultural management
• Management for innovation and creativity

Beratung

• Cross border business with focus on China
• Employee motivation and change management
• Family business: Tradition and innovation

Forschung

• Innovation management
• Organizational behaviour in cross-cultural contexts
• Entrepreneurship: West vs East

• Cross-cultural competences
• Innovation management
• Organizational behaviour in cross-cultural contexts

• Wang., M., Mühlbacher, H., Perrett, P. J., & Wittmann, C. (2018, September). Drivers of Success and Failure in International Collaboration Between Small and Medium-Sized Enterprises from Highly Dissimilar Markets. Paper presented ath the BAM2018 Conference. Bristol, United Kingdom.
• Wombacher, J., Nützi, R., & Wittmann, X. (2019). Schweizer KMU in China - Erfahrungen, Analysen und Lösungsansätze. Olten, Fachhochschule Nordwestschweiz.