Working to build partnerships between the university and key stakeholders from public administration, industry and the wider society in the trinational Basel region and in Asia.

Roles at FHNW School of Business

• 2007-2012: Supervisor Insight China Project                                                                                                                                                                                                                                      
• 2007-2012: Head Centre for Strategy and Competitiveness within Institute for Competitiveness and Communication
• 2015-2020: Head FHNW China Centre Research and Consulting (formerly Head Swiss SME Research Center China)
• since 2007: Lecturer in International Relations & International Strategic Negotiations / Conflict Resolution
• since 2010: Coordinator International Student Projects: Insight China, Focus India, connectUS & exploreASEAN
• since 2019: Joint Head Swiss Innovation Shenzhen – confirmed by six Swiss FHs including FHNW, BFH, HES-SO, SUPSI, HSLU, FHGR
• since 2020: Project Manager FHNW China Centre 
• since 2020: Prof (FH) International Business Management at FHNW School of Business

Recent Courses & Lectures

• The Dynamics of Contemporary International Political Issues
• Understanding the Dynamics of Asia: the international political economy of the Asia Region
• Globalisation in Context – Regional Perspectives
• Globalization of Business Enterprises
• Negotiation and Conflict Resolution
• Conflict Management
• Cross Cultural Communication and Conflict Management (IMBA - Lanzhou University)
• The Swiss Innovation Landscape & Entrepreneurship (EMBA - Lanzhou University)
• Inspiration, Innovation and Business Design (Shenzhen Technology University)
• Negotiating International Strategic Alliances – Lessons from practice (Shenzhen Technology University)

Executive Education

• Basel Shanghai Young Manager Programme – run under the auspices of the City of Basel and Shanghai Administrative Institute.
• Lanzhou University EMBA Study Tour Switzerland – Scientific Innovation
• CAS Leadership Science for PSI, Empa, WSL, EAWAG - Leadership and Communication

Visiting Lectureships
Visiting lecturer in International Business and Innovation at the Lanzhou University IMBA and EMBA, Shenzhen Technology University, Qingdao Technology University, the Hogeschool Utrecht, Universidad de León and the Banking University Ho Chi Minh City

• Process Trust, Interpersonal Trust, Institutional Trust, System Trust
• Interorganisational Collaboration
• Cross-Border Collaboration
• Consumer behaviour especially Chinese online behaviour

• Review and development International Business Management Programmed at FHNW School of Business specifically new models for interaction and cooperation with industry and external stakeholders.
• New models for international student collaboration
• Launch Swiss Innovation Centre Shenzhen with BFH and five additional Swiss UAS (joint project lead)
• Basel Shanghai Partnership programmes especially the Basel-Shanghai High Potentials Programme
  

Recent Publications
European Journal of International Management (2019)

• Guest editor
• Article: Applying a Trust Lens to the Study of International Strategic Alliance Negotiations
• Commentary: Thematic Issue: Negotiating International Strategic Alliances: Success And Failures (With Raymond Saner)

Asian Journal of Business Research (2020)

• Comparative Analysis of Purchasing Decision Making between Swiss Customers and Chinese Customers of Cosmetics (2020 updated version with Joana Sofia Neves Gomes and Lynn Lim)

The International Journal of Bias, Identity and Diversities in Education (2016)

• Negotiating Beyond an Essentialised Culture Model: The Use and Abuse of Cultural Distance Models in International Management Studies
  

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