Martina Dalla Vecchia is a lecturer in E-Commerce, Digital Marketing and Social Media at the University of Applied Sciences and Arts Northwester Switzerland FHNW. Already in the year 2000, she launched the first training course for E-Commerce & Online Marketing in Switzerland. Marketing Automation, Campaign Management and Digital Business Networking (Xing/LinkedIn) are among her core competences.

She is co-editor of the BPX Specialist Publishing House specializing in CEO-oriented guides on IT- and business topics.

Her digital credo: «You are what you share!»

Teaching Activities

Master of Science in Business Information Systems

• Coaching Practice-Oriented Research Projects; Applying Research Methodologies

Bachelor of Science in Wirtschaftsinformatik (German)

• Online Marketing
• Social Media
• Knowledge Management
• Coaching and supervision of student projects and bachelor’s theses

Bachelor of Science in Business Administration

• Context subject: Business Networking and Social Media
• Mentoring of student projects and bachelor’s theses

Bachelor of Science in International Business Management (trinational)

• Business Networking and Social Media
• Coaching and supervision of student projects and bachelor’s theses

Bachelor of Science in Business Admin-istration (International Management)

• Mentoring of student projects and bachelor’s theses

• Vecchia, M., & Peter, M. K. (2018). Marketing Automation. In R. Dornberger (Eds.), Business Information Systems and Technology 4.0: New Trends in the Age of Digital Change (pp. 117-130). Berlin: Springer International Publishing.
• Peter, M. K., & Dalla Vecchia, M. (2018). Marketing Automation: A Project Framework in Support of Digital Transformation. In R. Dornberger (Eds.), Business Information Systems and Technology 4.0: New Trends in the Age of Digital Change (pp. 117-130). Berlin: Springer.
• Dalla Vecchia, M. (2018, June 14). Social Selling: Kaltakquise war gestern. Retrieved from club55-experts.com/die-sieben-punkte-des-social-selling/
• Dalla Vecchia, M. (2018). Content-Strategien für Social Media. UnternehmerZeitung, 2018, 40.
• Dalla Vecchia, M. (2018). Kandidierende geben nicht viel auf Social Media. Riehener Zeitung, 2018, 9.
  

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