Cécile Zachlod is a lecturer in digital marketing and communication at the FHNW. One of her focal points is the broad field of social media, where she deals with topics such as:

• Social Media Analytics/Monitoring/Listening
• Social media strategy
• Social ads
• Social Media Influencer/Content Creator

This is also how she came to her current dissertation project on the topic of "Social Media as a Strategic Communication Instrument for Swiss Political Parties in Election Campaigns".

In addition to social media data, she is generally involved with the use of data in marketing and is programme leader of the CAS Data Driven Marketing, CAS Social Media and the MAS Digital Marketing.

Before that, she was responsible for more than 6 years for the marketing and communication of IT service companies, both internationally and for a Swiss SME. She also gained extensive project experience at, among others, Aktuell Asia, Bangkok; Videonale 11, Bonn; Neumann Luz Communication, Cologne.

For further information see LinkedIn

Current teaching assignments and topics

• Social media
• Content marketing
• SEO, SEA
• B2B marketing
• Data use in marketing

In the following courses

• BSc Business Administration
• BSc Business Informatics
• MBA
• MAS Digital Marketing
• CAS Kommunikation für NPO
• CAS Führen in NPO-Organisationen
• CAS Data Driven Marketing
• CAS Social Media

Consulting

Consulting and coaching mandates with various organisations on the topics of:

• Social Media Monitoring
• Social Media Strategy
• Social media influencers
• Social ads
• Website (SEO)
• SEM

 Various research projects in the areas of:

• Social media as a strategic communication tool
• Social media analytics/ monitoring/ listening
• Social media and dissemination of information and disinformation
• Digital marketing in the NPO sector
• Jobs-to-be-done method (JTBD)

• Zachlod, C. (2019). Social Media Influencer Marketing – Nur ein Hype oder was steckt dahinter?. Olten, Switzerland.
• Peter, M. K., Zachlod, C., & Laubscher, F. (2018). Die Digitale Transformation und Cloud-Technologien. Olten, Switzerland.
• Zachlod, C. (2018, January 22). Social Media für NPO. Retrieved from fundraiso.ch/social-media-fuer-npo/
• Peter, M. K., Zachlod, C., & Laubscher, F. (2017). Die Digitale Transformation und Cloud-Technologien. Olten, Switzerland.
• Zachlod, C., & Göldi, S. (2017). Die Top 5 SEO-Massnahmen beim Online-Texten. Kmu-transformation, 2017, 1-8.

LinkedIn

XING