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Standorte und KontaktBibliothek FHNWKarriere an der FHNWMedien

      Logo der Fachhochschule Nordwestschweiz
      De
      Standorte und KontaktBibliothek FHNWKarriere an der FHNWMedien

      Empirical Methods

      Nummer
      20204S1
      Zielsetzung / Purpose
      The students know the process of market and social research. In groups they realise independently a survey project from the start to the end, including the development of the research question and presentation of findings.
      Inhalt / Content
      Designing surveys Building topic-related models for research Developing questionnaires that are formally correct and appropriate for the topics Drawing samples and realising a survey (field work) Analysing data with SPSS Producing a research report Presenting the findings
      Besondere Eintrittsvoraussetzungen / Special Conditions of Admission
      Mathematics I (Methods 2)
      Bibliographie/Literatur / Bibliography / Literature / References
      Will be made available at the start of the course.
      Lehr- und Lernmethoden / Methods
      Contact lessons and guided group work Self-studies
      Leistungsbewertung/Testanforderung(en) / Assessment
      Grading of the project or Written exam (60 minutes)
      Anschlussmodule/-kurse / Next Module / Course
      Mathematics II, Business Information Systems III (Methods 4), Business Statistics II (Methods 5)
      Bemerkungen
      The course will be connected closely with the course Business Statistics I