Empirical Methods

Nummer

20204S1

Zielsetzung / Purpose

The students know the process of market and social research. In groups they realise independently a survey project from the start to the end, including the development of the research question and presentation of findings.

Inhalt / Content

Designing surveys Building topic-related models for research Developing questionnaires that are formally correct and appropriate for the topics Drawing samples and realising a survey (field work) Analysing data with SPSS Producing a research report Presenting the findings

Besondere Eintrittsvoraussetzungen / Special Conditions of Admission

Mathematics I (Methods 2)

Bibliographie/Literatur / Bibliography / Literature / References

Will be made available at the start of the course.

Lehr- und Lernmethoden / Methods

Contact lessons and guided group work Self-studies

Leistungsbewertung/Testanforderung(en) / Assessment

Grading of the project or Written exam (60 minutes)

Anschlussmodule/-kurse / Next Module / Course

Mathematics II, Business Information Systems III (Methods 4), Business Statistics II (Methods 5)

Bemerkungen

The course will be connected closely with the course Business Statistics I