Nummer20204S1Zielsetzung / PurposeThe students know the process of market and social research. In groups they realise independently a survey project from the start to the end, including the development of the research question and presentation of findings.Inhalt / ContentDesigning surveys
Building topic-related models for research
Developing questionnaires that are formally correct and appropriate for the topics
Drawing samples and realising a survey (field work)
Analysing data with SPSS
Producing a research report
Presenting the findings
Besondere Eintrittsvoraussetzungen / Special Conditions of AdmissionMathematics I (Methods 2)Bibliographie/Literatur / Bibliography / Literature / ReferencesWill be made available at the start of the course.Lehr- und Lernmethoden / MethodsContact lessons and guided group work
Self-studies
Leistungsbewertung/Testanforderung(en) / AssessmentGrading of the project
or
Written exam (60 minutes)
Anschlussmodule/-kurse / Next Module / CourseMathematics II, Business Information Systems III (Methods 4), Business Statistics II (Methods 5)BemerkungenThe course will be connected closely with the course Business Statistics I 
