Business Writing

Nummer

10401S4

Zielsetzung / Purpose

- Developing skills in creating appropriately written business messages for specific target groups - The students can: - Use e-mail as a professional communication medium - Create an efficient and effective business message - Apply the 3-step process for successful e-mail - write a formal business report

Inhalt / Content

- Planning business messages - Drafting and writing business messages - Completing business messages - Writing E-mail messages - Writing routine messages - Writing negative messages - Writing persuasive messages - Reports and proposals, marketing and promotional materials

Bibliographie/Literatur / Bibliography / Literature / References

Selected chapters from Bovée & Thill (2009) Business Communication Today (10e) Prentice Hall ISBN 0132464586 Additional Materials as defined by the lecturer

Lehr- und Lernmethoden / Methods

Lecture; seminar; guided self-study; self-study

Leistungsbewertung/Testanforderung(en) / Assessment

Written assessment during the course, in two parts. - business e-mail: 50% of total grade - short report: 50% of total grade - Weight: according to no. of credits - Grading: graded - A minimum grade of 3.1 must be reached in this course in order to pass the module.

Bemerkungen

80% attendance required