Nummer10401S4Zielsetzung / Purpose- Developing skills in creating appropriately written business messages for specific target groups
- The students can:
- Use e-mail as a professional communication medium
- Create an efficient and effective business message
- Apply the 3-step process for successful e-mail
- write a formal business report
Inhalt / Content- Planning business messages
- Drafting and writing business messages
- Completing business messages
- Writing E-mail messages
- Writing routine messages
- Writing negative messages
- Writing persuasive messages
- Reports and proposals, marketing and promotional materials
Bibliographie/Literatur / Bibliography / Literature / ReferencesSelected chapters from Bovée & Thill (2009) Business Communication Today (10e) Prentice Hall ISBN 0132464586
Additional Materials as defined by the lecturer
Lehr- und Lernmethoden / MethodsLecture; seminar; guided self-study; self-studyLeistungsbewertung/Testanforderung(en) / AssessmentWritten assessment during the course, in two parts.
- business e-mail: 50% of total grade
- short report: 50% of total grade
- Weight: according to no. of credits
- Grading: graded
- A minimum grade of 3.1 must be reached in this course in order to pass the module.
Bemerkungen80% attendance required 
