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Standorte und KontaktBibliothek FHNWKarriere an der FHNWMedien

      Logo der Fachhochschule Nordwestschweiz
      De
      Standorte und KontaktBibliothek FHNWKarriere an der FHNWMedien

      Business Writing

      Nummer
      10401S4
      Zielsetzung / Purpose
      - Developing skills in creating appropriately written business messages for specific target groups - The students can: - Use e-mail as a professional communication medium - Create an efficient and effective business message - Apply the 3-step process for successful e-mail - write a formal business report
      Inhalt / Content
      - Planning business messages - Drafting and writing business messages - Completing business messages - Writing E-mail messages - Writing routine messages - Writing negative messages - Writing persuasive messages - Reports and proposals, marketing and promotional materials
      Bibliographie/Literatur / Bibliography / Literature / References
      Selected chapters from Bovée & Thill (2009) Business Communication Today (10e) Prentice Hall ISBN 0132464586 Additional Materials as defined by the lecturer
      Lehr- und Lernmethoden / Methods
      Lecture; seminar; guided self-study; self-study
      Leistungsbewertung/Testanforderung(en) / Assessment
      Written assessment during the course, in two parts. - business e-mail: 50% of total grade - short report: 50% of total grade - Weight: according to no. of credits - Grading: graded - A minimum grade of 3.1 must be reached in this course in order to pass the module.
      Bemerkungen
      80% attendance required