Digital Transformation, Innovation, Marketing and Cybersecurity

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Rapid technological change and hypercompetition are drivers of the 21st-century competitive landscape.

Therefore, organisations are seeking technology and customer driven, digital strategies that are centred around value creation and customer engagement.

The digital transformation will provide a framework and toolset to organisations in order to prepare for this dynamic external environment while fostering innovation and utilising new digital marketing approaches.

This module will provide the global best-practice concepts and an overview of technologies that drive and support the digital transformation, innovation and marketing strategies to drive customer engagement and business performance.

Key topics include:

- Digital Transformation

- Technology Foresight and Innovation

- Digital Marketing and E-Business

- Cybersecurity

Technologies for International Customer Engagement