Module description
- Digital Entrepreneurship & Innovation
Number |
dei
|
ECTS | 3.0 |
Level | Intermediate |
Content | Entrepreneurship and innovation are not only central drivers of the development and implementation of new products or technologies. They are also core processes in the emergence of startups and the strategic transformation of established organizations - and thus indispensable for their long-term survival. This relevance of entrepreneurship and innovation also applies to digital products and data-driven business models and the associated digital transformation of the economy and society at large. At the same time, the increasing digitization also creates new conditions for entrepreneurial initiatives and innovation processes (e.g., startups initiated on digital platforms). In this module, students acquire two complementary approaches for shaping entrepreneurial processes in the digital age: the currently probably most popular "Lean Startup" method as well as the already long-established business plan approach. |
Learning outcomes | Entrepreneurial experimentation (Applying “Lean Startup”)
Entrepreneurial planning (Crafting a business plan)
|
Evaluation | Mark |
Modultype | Portfolio Module |
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