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Perception Studies

Workshop Perception Studies at the Institute Digital Communication Environments (IDCE), August 15th–19th, 2022.

Key data

ECTS points
2 ECTS
Next start
August 15th, 2022
Duration
1 Week
Final application date
May 25, 2022
Teaching language
Englisch
Place
Basel
Price
CHF 900.– (view fees)
Study mode
Full-time

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As designers, we develop images and visual-communication media with the aim that a viewer should be able to perceive and understand the messages we are pursuing with the design. Quite often, it is not possible to check in advance whether the goal of a communication has really been achieved. This workshop will show the possibilities and methods to explore a design from the perspective of a viewer (interview, survey, usability testing, and eye-tracking, etc.). Does the message of the poster get across? Is the diagram understood? Does the photograph arouse interest? Is the typography legible?
In the course of this one-week workshop, questions that explore the viewers’ perception will be developed and tested, and different approaches to data collection will be presented and applied. We shall familiarize ourselves with different possibilities of data evaluation, discuss their advantages and limitations, and interpret the results with regard to our own design.
This workshop is intended for people from design practice who would like to gain more knowledge about the possibilities of assessing the impact of their projects as well as for people who would like to get to know methods of design research in order to enter this field.

Institute Digital Communication Environments (IDCE)

Through digital media and the democratisation of communication channels that goes hand in hand with it, the critical handling of their visual and interaction-based design has become decisively more important, because the social relevance of information and communication has thus fundamentally changed.

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Dreispitz Basel / Münchenstein

Fachhochschule Nordwestschweiz FHNW Hochschule für Gestaltung und Kunst Freilager-Platz 1 4142 Münchenstein b. Basel