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Perception Studies

Workshop Perception Studies at the Institute Digital Communication Environments (IDCE), August 15th–19th, 2022.

Key data

ECTS points: 2 ECTS
Next start: August 15th, 2022
Duration: 1 Week
Final application date: May 25, 2022
Teaching language: Englisch
Place: Basel
Price: CHF 900.– (view fees)
Study mode: Full-time

As designers, we develop images and visual-communication media with the aim that a viewer should be able to perceive and understand the messages we are pursuing with the design. Quite often, it is not possible to check in advance whether the goal of a communication has really been achieved. This workshop will show the possibilities and methods to explore a design from the perspective of a viewer (interview, survey, usability testing, and eye-tracking, etc.). Does the message of the poster get across? Is the diagram understood? Does the photograph arouse interest? Is the typography legible?
In the course of this one-week workshop, questions that explore the viewers’ perception will be developed and tested, and different approaches to data collection will be presented and applied. We shall familiarize ourselves with different possibilities of data evaluation, discuss their advantages and limitations, and interpret the results with regard to our own design.
This workshop is intended for people from design practice who would like to gain more knowledge about the possibilities of assessing the impact of their projects as well as for people who would like to get to know methods of design research in order to enter this field.

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Claire Reymond is a Research Associate at the Institute of Digital Communication Environments, FHNW Academy of Art and Design. She conducts research in the field of image production as well as the visual reception of images. At the Faculty of Psychology, University of Basel, she is researching and pursuing her doctorate in the field of empirical aesthetics.
In 2000, Claire Reymond completed her training as a graphic designer at the Basel School of Design and then worked as a designer for several years. From 2005 till 2010, she completed a Bachelor's degree in Psychology specializing in visual perception at the University of Basel and rounded off her further education in 2012 with a Master's degree. In 2019, Claire Reymond was a visiting researcher at metaLAB at Harvard University, USA.

The Institute Digital Communication Environments (IDCE) / The Basel School of Design offers workshops for students, educators and graphic designers.

The workshops afford insights into topical themes of visual communication in a study programme reflecting the rich tradition of the Basel School of Design. Practical exercises with a high level of professionalism form the core of the workshops focus. Reflection as well as contextual knowledge will be conveyed by way of input sessions, allowing participants’ work to be judged within a contemporary, future-oriented context relevant to professional practice. The trinational Rhine River Valley is a unique cultural environment with easy access to France and Germany and to sites such as the Vitra Design Museum (G), the Isenheimer Alter (F), or Ronchamps (F). In Basel, the Fondation Beyeler, Tinguely Museum, Museum of Fine Arts, Schaulager, and Museum of Contemporary Art are world-renowned. Besides its museums, Basel offers a rich mixture of cultural events.

Institute Digital Communication Environments (IDCE)

Through digital media and the democratisation of communication channels that goes hand in hand with it, the critical handling of their visual and interaction-based design has become decisively more important, because the social relevance of information and communication has thus fundamentally changed.

Continuing Education

Art and Design

Dreispitz Basel / Münchenstein

Fachhochschule Nordwestschweiz FHNW Hochschule für Gestaltung und Kunst Freilager-Platz 1 4142 Münchenstein b. Basel

Telephone: +41 61 228 44 00
e-mail: aW5mby5oZ2tAZmhudy5jaA==

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