Skip to main content

Study Fashion Design

In keeping with the leitmotif “Doing Fashion”, the BA programme Fashion Design is all about living the practice of design conjointly with an ongoing reflection on contemporary everyday culture.

Creating fashion means becoming involved and assuming responsibility for the shaping of the present and the future. The aim of “Doing Fashion” is to throw open alternative spaces of fashion design and break away from conventional fashion concepts.

At the Institute of Fashion Design students are encouraged to understand fashion holistically, that is, with regard to fashion’s aesthetic, sensuous as well as social function. We regard fashion as a part of everyday culture with the capacity to critically reflect on social transformation and advancement.

The BA programme at the Institute of Fashion Design creates a lab situation in which the entire design process of a contemporary fashion practice is acted out. Students attain a comprehensive design practice and the competence to act assertively as well as critically, in addition to developing a specific design language of their own. They engage in current discourses, explore body work, and critically reflect on contemporary fashion trends. Following the “Look Therapy” approach, students learn to understand that individual performance is a complex interplay between seeing and being seen.

Aims and objectives

In the course of their BA studies at the Institute of Fashion Design, students develop an understanding of the trajectories of contemporary culture and learn to voice their own opinion in the discourse on design, art, and culture. They are consciously engaged in the holistic shaping of an inspiring, relevant portfolio with the ability to change the current fashion practice through new creations. In contrast to working alone on a single dress form, they incorporate the living human body – their own and that of others – in the design process, right from the start.

Target audience

You wish to position yourself as a future designer with a distinct attitude in the fashion business? You have a utopian vision as to how the present fashion system should develop in the future? “Doing Fashion” is a culture, a pioneering idea with the aim to change the way we make and wear clothes.

Description of contents in detail

Organizational matters

Graduate Show

The annual Graduate Show is a permanent element of the Bachelor course of study and expression from ‘Doing Fashion'.

Graduate Show

Institute of Fashion Design

Creating fashion means becoming involved and taking on responsibility in the process of shaping the present and future.


Institute of Fashion Design

FHNW University of Applied Sciences and Arts Northwestern Switzerland Academy of Art and Design, Institute of Fashion Design, Building: A 3.14 Oslo-Strasse 3 CH - 4142 Münchenstein near Basel

Dreispitz Basel

FHNW University of Applied Sciences and Arts Northwestern Switzerland Academy of Art and Design Freilager-Platz 1 4142 Münchenstein near Basel
Share this page: