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Study Fashion Design

In keeping with the leitmotif *Doing Fashion, the Bachelor programme Fashion Design lives and reflects on the practice of design and contemporary everyday culture.

Doing Fashion means becoming involved and contributing to the shaping of the present and future in a responsible manner. The key objective of Doing Fashion is to create alternative spaces in the field of fashion design and to break away from conventional fashion concepts.

At the Institute of Fashion Design we encourage you to cherish fashion in its totality, that is, with regard to its aesthetic, sensuous as well as social function. We regard fashion as a part of everyday culture with a capacity to critically reflect on societal change and bring society forward.

Test this innovative approach in a lab setting. In our BA study course you will attain a comprehensive design practice, the competence to act assertively as well as critically and develop a specific design language of your own. You marry a stringent and goal-oriented curriculum with practice-driven projects, keep track of ongoing discourses, engage in bodywork and critically review the current fashion practice.

A BA degree in Fashion Design entitles you to apply for the Master of Arts FHNW course in Design (specialization “Studio Fashion Design”) but it also opens the door to the Swiss and international labour markets and qualifies you to work as a fashion designer. For more details see “Career prospects”.

Aims and objectives

In the course of their BA studies at the Institute of Fashion Design students should develop a sense for the trajectories of contemporary culture and be able to voice their own opinion in the discourse on design, art and culture. They are actively involved in the comprehensive shaping of an inspiring and relevant package that has the ability to change the current fashion practice with the aid of new ideas and approaches. In contrast to working alone on a single dress form, they incorporate the living human body – their own and that of others – in the design process from the start.

Target audience

Where do you position yourself as a future designer in relation to the current fashion industry? What is your attitude towards the current fashion system and what is your utopian vision? In which field would you like to be a pioneer? What is your most radical idea? Doing Fashion is a culture, a breakthrough idea of how to change the way we make and wear clothes. Can you hear your body knocking at the door? If yes, this is the right place for you.

Description of contents in detail

Organizational matters

Graduate Show

The annual Graduate Show is a permanent element of the Bachelor course of study and expression from ‘Doing Fashion'.

Graduate Show

Institute of Fashion Design

Creating fashion means becoming involved and taking on responsibility in the process of shaping the present and future.


Institute of Fashion Design

FHNW University of Applied Sciences and Arts Northwestern Switzerland Academy of Art and Design, Institute of Fashion Design, Building: A 3.14 Oslo-Strasse 3 CH - 4142 Münchenstein near Basel

Dreispitz Basel

FHNW University of Applied Sciences and Arts Northwestern Switzerland Academy of Art and Design Freilager-Platz 1 4142 Münchenstein near Basel
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