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Product and Industrial Design

Create impact on life and experience in an ever-changing society by becoming an industrial designer.

Aesthetics, utility, materiality, emotional impact, readability, formal value: the design of industrial goods is based on the knowledge and expertise of a wide range of disciplines. In view of playing an active part as a designer in our rapidly changing lifeworld, the BA course at the Institute of Industrial Design provides you with competence in your own subject field and substantial knowledge and practice in adjacent areas.

In the first year of your studies (Basic Study) you are taught the conceptual, methodological and hands-on basic skills required in the creative, problem-focused design process, as a foundation to your own future independent and critical design work. You also learn how to display and communicate core elements of the design process, for example, in the shape of drawings, models and virtual simulations. The Main Studies Course centres, above all, on in-depth project work in the context of the freely selectable focus projects “Introduction, Practice, and Vision”. These modules are of varying length and complexity.

Upon attaining your BA degree you have the competence and skills to work for a design department of a large company, for independent design studios or set up your own creative business.


Next to numerous events such as degree exhibitions, design talks with international guests as well as public presentations we regularly present the show "LOOK – Open Day" at the end of the term. Here is all the info you need – come and visit us!

Information on programme contents

Institute Industrial Design

The Institute moves between the material and the immaterial, two poles that define the field of industrial design at present.


Institute of Industrial Design

FHNW University of Applied Sciences and Arts Northwestern Switzerland Academy of Art and Design, Institute of Industrial Design, Building: A 0.13 Oslo-Strasse 3 CH - 4142 Münchenstein near Basel

Dreispitz Basel

FHNW University of Applied Sciences and Arts Northwestern Switzerland Academy of Art and Design Freilager-Platz 1 4142 Münchenstein near Basel
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