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Dr. Simone Griesser

Dr. Simone Griesser

Dr. Simone Griesser

Activities at FHNW

Position

Research and Teaching Fellow at FHNW School of Applied Psychology

Research Topics

  • Analysing language data for psychological distance, emotions, and emotional intensity, and content (NLP)
  • Linguistic matching in communication
  • Analysing brand associations for current and potential customers
  • Supporting Business-to-Business decision-making with digital tools
  • Customer Experience and co-creation

Selected Projects

Pension scheme decision-making in Swiss SMEs

to Pension scheme decision-making in Swiss SMEs

Effectiveness of challenges in the MyFoodways app

to Effectiveness of challenges in the MyFoodways app

Profile

Conferences and Publications

FHNW School of Applied Psychology

FHNW University of Applied Sciences and Arts Northwestern Switzerland School of Applied Psychology Riggenbachstrasse 16 CH - 4600 Olten