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The perception of antibiotics and antimicrobial resistance

A qualitative and quantitative study for the Swiss Federal Office of Public Health (SFOPH)

More responsible use of antibiotics in medicine and other areas could reduce the risk of antimicrobial resistance. Consumers drive the demand for antibiotics for themselves, as well as for their children and pets, if they have any. Should one wish to reduce this demand, research would need to be conducted into consumers’ awareness of, decisions and habits relating to antibiotics.

The aim of the research project is to investigate the mental models of Swiss consumers with regard to antibiotics, antimicrobial resistance and antibiotic consumption. The project will also quantify to what extent psychosocial factors (e.g. knowledge, values and risk assessment) are linked to antibiotic consumption and the demand for antibiotics. Based on the results of the project, recommendations for subsequent intervention strategies were provided.

Project dates

Manager and team

Dr Vivianne Visschers (Manager), Vanessa Feck and Prof. Anne Herrmann


Federal Office of Public Health (FOPH), Communicable Diseases Division

Other partners

Ecoplan AG, Bern
Federal Food Safety and Veterinary Office (FSVO), Animal Health Division


July 2017 to March 2018


How do consumers perceive antibiotics, antimicrobial resistance and antibiotic consumption?

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