Social and digital interaction

Psychological expertise for innovating and designing digital transformation processes in companies and organisations

Success in companies, organisations and teams is closely linked to shaping digital transformation on a profitable basis and making meaningful use of new technologies.

Our research aims to work together with companies and organisations to understand and shape the opportunities and risks of new technologies from a psychological perspective. We are thus jointly developing the basis for efficient digital communication, positive user experience, effective collaboration with artificial intelligence, and a successful exchange of knowledge.