Make/Sense Public Lecture: Carbolytics

AdTech is the primary business model of the data economy ecosystem or, in other words, the “money-making machine that fuels the Internet”. However, even though the societal and ethical consequences of abusive online surveillance practices have been a subject of public debate at least since Snowden’s revelations in 2013, the energy and environmental costs of such processes have been kept away from the public eye. The global data collection apparatus is a complex techno maze that needs vast amounts of resources to exist and operate, yet companies rarely disclose information on the environmental footprint of such operations.

Moreover, part of the energy costs of data collection practices is inflicted upon the user, who also involuntarily assumes a portion of its environmental footprint. Although this is a critical aspect of surveillance, there’s an alarming lack of social, political, corporate and governmental will for accountability, thus a call for action is urgent.

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