Marketing and Management Accounting

Number

bprma

ECTS

2.0

Level

basic

Overview

Participants are introduced into two relevant areas of business administration: marketing and management accounting. On the one hand, they will create and present (substantial parts of) a marketing plan. On the other hand, they learn and apply concepts and instruments of management accounting. As such, participants also acquire the competence to critically engage in business-related discussions and take informed decisions in everyday business.

Concepts and methods of marketing:

Marketing, sustainable marketing and marketing plan
Situation analysis, market research
Marketing objectives and strategies
Marketing instruments and mix

Concepts and methods of management accounting:

Costs and management accounting
Full (absorption) costing, activity-based costing (ABC), direct and indirect costs
Variable (marginal) costing, variable and fixed costs, contribution margin, break-even point analysis

Learning objectives

Students understand and apply the business mindset and language
Students understand business contexts and challenges through the lenses of (sustainable) marketing and management accounting
Students understand the importance of (sustainble) marketing and management accounting for organisational value creation
Students master important concepts and instruments of (sustainable) marketing and management accounting and can apply them in relevant situations (e.g., projects)
Students can work in groups and present results in a stakeholder-oriented manner

Previous knowledge

The course language is English (level B1/B2). No 'special' English is re-quired and help will be given with new vocabulary as needed.

Exam format

Continuous assessment