Current Management Topics by MOOCs

Number

cmm

ECTS

3.0

Level

intermediate B2 (according CEFR)

Overview

A massive open online course (MOOC) is a course of study made available over the Internet. There is a fast growing offering of MOOCs in the area of management. This module is intended to offer students current MOOC topics, especially in the areas

Startup & Entrepreneurship
Digital Transformation
(Online) Marketing
Business Leadership

The contents of the module are composed of one or more MOOCs. They change regularly and will be announced respectively before enrolment. The module is only offered as an online course with accompanying and supplementary assignments & colloquia.

Learning objectives

The learning objectives for the module depend on the chosen topic and will be derived from the goals of the underlying MOOCs. Common learning objectives for each topic are: Students

know the underlying concept and idea with com-mon terms and theories;
discuss and analyse theoretical approaches with practical examples;
know and understand suitable measures, "best practices" and trends which companies could implement for effective use;
apply their acquired knowledge to practically oriented case studies.

Previous knowledge

E-Solutions (esol) Marketing and Product Management (mpm) English level B2 (e.g. passed module ten1)

Exam format

Continuous assessment grade, weighting 100 %