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Research and Services / Consulting


The Institute for Competitiveness and Communication (ICC) is committed to applied research. Research projects focus on topics relevant to managers’ day-to-day operations. A key value in our research approach is the applicability of the results, which is ensured through intensive dialogue with the businesses involved. Research results flow into our undergraduate and continuing education offers as well as the consulting services of the ICC.

Our areas of research

  • Marketing research (digitalisation, digital marketing, user-oriented price setting)
  • Communication research
  • Empirical business and social research


Advising enterprises, non-profit organisations and public administrations is a key competence of the Institute for Competitiveness and Communication (ICC). It is demonstrated in our:

  • consulting based on research and geared to practice
  • studies applying qualitative and quantitative methods
  • flexible opportunities for collaboration in projects and university partnerships

Our forms of collaboration


Prof. Dr. Christian E. Weber Head of Institute for Competitiveness and Communication
Telephone : +41 62 957 26 19 (direct)

Social Media School of Business FHNW

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