Research and Services / Consulting
The Institute for Competitiveness and Communication (ICC) is committed to applied research. Research projects focus on topics relevant to managers’ day-to-day operations. A key value in our research approach is the applicability of the results, which is ensured through intensive dialogue with the businesses involved. Research results flow into our undergraduate and continuing education offers as well as the consulting services of the ICC.
- Marketing research (digitalisation, digital marketing, user-oriented price setting)
- Communication research
- Empirical business and social research
Advising enterprises, non-profit organisations and public administrations is a key competence of the Institute for Competitiveness and Communication (ICC). It is demonstrated in our:
- consulting based on research and geared to practice
- studies applying qualitative and quantitative methods
- flexible opportunities for collaboration in projects and university partnerships
Analysis
- Internal and external communication quality
- location analysis for towns and villages,
- image and reputation analysis
- market potential assessment
- needs and decision-making process analysis
- data analysis
- business analytics
- development of methods
Audits und expert reports
- Integrated communication management
- values
- behavioural and leadership principles
- corporate culture
- brand positioning
- change management and communication
- media relations
- location marketing
- process analysis from the client perspective in a B2B environment
Questionnaires and surveys
- Measuring culture
- client and employee satisfaction analyses
Support and coaching
- Text communication
- internal and external communication
- leadership programmes
- digital marketing
- product management
Consultations and mediation
- Integrated communication management
- leadership and internal communication
- corporate culture
- peer referral management
- patient marketing
Presentations
- Location marketing
- leadership
- online marketing
- client acquisition and loyalty
Workshops, in-house training courses
- Negotiation techniques
- moderation techniques
- communicating professionally
- leading a discussion
- text communication
- feedback culture
- values, behavioural and leadership principles
- intercultural communication
- brand positioning
- digital transformation
- online marketin
- customer orientation
- product management
- key accounting
Customers
We have already worked for the following customers:
Social Media School of Business FHNW
No social media links available.