Seminars / network

• How to describe your own business model with its different elements
  
• How to hone your business model and explore and compare different options
  
• Targeted ways of analysing and improving your business model’s chances of success
  
• Assessing the feasibility of a business idea  
  
• The basics of business model innovation, its impact on your own project and the opportunities it presents
  

Whole-day seminar

• Defining target groups and analysing their needs
  
• Analysing market potential and its development
  
• Identifying strengths and weaknesses in competition
  
• Developing your own marketing strategy and marketing concept
  
• The basics of online marketing
  
• Using online marketing tools in your own project
  

Whole-day seminar

• GetLaunched webinar as preparation
  
• The meaning, purpose and benefits of a business plan
  
• The methodology, logic and structure of a business plan
  
• Devising a business plan
  
• Planning, deciding, managing, communicating and controlling using a professional business plan
  

Whole-day seminar

• The basics of giving a presentation
  
• How to give a convincing presentation to potential investors and partners
  
• How to present your own business plan
  
• Pitching: giving a brief presentation
  

Whole-day seminar
Two more pitch training sessions will be held before each selection presentation to allow you to brush up on your skills (evening event).

• Figuring out under what conditions a business idea is financially viable
  
• Figuring out how much and what sort of financing you need
  
• Finance planning, basic introduction to dealing with finances
  
• Financing growth
  
• Controlling
  

Whole-day seminar

• Key legal provisions in intellectual property
  
• The links between patent, trademark, design and copyright law
  
• The difference between transferring and selling rights of use
  
• Institutions and processes involved in protecting intellectual property
  
• Competition law and its impact on companies
  

Half-day seminar

• The importance of growth and internationalisation in a global environment
  
• The advantages and disadvantages of different internationalisation strategies
  
• Doing business in Asia
  

Half-day seminar

• Important provisions of company law and tax law
• Main social security provisions
• Dealing with safeguarding and insurances
• Legal constructs within a company (partnerships, founders)
• Internal agreements
• External agreements

Whole-day seminar

• Identifying the number of staff you require and the qualifications they need
  
• Recruiting the right people
  
• A guide to paying staff for start-ups and SMEs
  
• Team building and team management for start-ups and SMEs
  

Half-day seminar

• Processes for identifying and promoting innovation
  
• Managing innovation in start-ups and SMEs
  
• The importance of innovation in start-ups and SMEs
  
• Design thinking
  
• Open innovation
  

Half-day seminar