Seminars / network Swiss Innovation Challenge

• How to describe your own business model with its different elements
• How to hone your business model and explore and compare different options
• Targeted ways of analysing and improving your business model’s chances of success
• Assessing the feasibility of a business idea  
• The basics of business model innovation, its impact on your own project and the opportunities it presents

Whole-day seminar

• Defining target groups and analysing their needs
• Analysing market potential and its development
• Identifying strengths and weaknesses in competition
• Developing your own marketing strategy and marketing concept
• The basics of online marketing
• Using online marketing tools in your own project

Whole-day seminar

• GetLaunched webinar as preparation
• The meaning, purpose and benefits of a business plan
• The methodology, logic and structure of a business plan
• Devising a business plan
• Planning, deciding, managing, communicating and controlling using a professional business plan

Whole-day seminar

• The basics of giving a presentation
• How to give a convincing presentation to potential investors and partners
• How to present your own business plan
• Pitching: giving a brief presentation

Whole-day seminar

Two more pitch training sessions will be held before each selection presentation to allow you to brush up on your skills (evening event).

• Figuring out under what conditions a business idea is financially viable
• Figuring out how much and what sort of financing you need
• Finance planning, basic introduction to dealing with finances
• Financing growth
• Controlling

Whole-day seminar

• Key legal provisions in intellectual property
• The links between patent, trademark, design and copyright law
• The difference between transferring and selling rights of use
• Institutions and processes involved in protecting intellectual property
• Competition law and its impact on companies

Half-day seminar

• The importance of growth and internationalisation in a global environment
• The advantages and disadvantages of different internationalisation strategies
• Doing business in Asia

Half-day seminar

• Important provisions of company law and tax law
• Main social security provisions
• Dealing with safeguarding and insurances
• Legal constructs within a company (partnerships, founders)
• Internal agreements
• External agreements

Whole-day seminar

• Identifying the number of staff you require and the qualifications they need
• Recruiting the right people
• A guide to paying staff for start-ups and SMEs
• Team building and team management for start-ups and SMEs

Half-day seminar

• Processes for identifying and promoting innovation
• Managing innovation in start-ups and SMEs
• The importance of innovation in start-ups and SMEs
• Design thinking
• Open innovation

Half-day seminar