Seminars / network Swiss Innovation Challenge
Participants have the option to attend numerous seminars (for a whole day, half-day or evening) dealing with various innovation-related topics and how to found a company.

Seminars
Business models and business model innovation
- How to describe your own business model with its different elements
- How to hone your business model and explore and compare different options
- Targeted ways of analysing and improving your business model’s chances of success
- Assessing the feasibility of a business idea
- The basics of business model innovation, its impact on your own project and the opportunities it presents
Whole-day seminar
Market entry/marketing/online marketing
- Defining target groups and analysing their needs
- Analysing market potential and its development
- Identifying strengths and weaknesses in competition
- Developing your own marketing strategy and marketing concept
- The basics of online marketing
- Using online marketing tools in your own project
Whole-day seminar
Business planning and GetLaunched
- GetLaunched webinar as preparation
- The meaning, purpose and benefits of a business plan
- The methodology, logic and structure of a business plan
- Devising a business plan
- Planning, deciding, managing, communicating and controlling using a professional business plan
Whole-day seminar
Presenting and pitching
- The basics of giving a presentation
- How to give a convincing presentation to potential investors and partners
- How to present your own business plan
- Pitching: giving a brief presentation
Whole-day seminar
Two more pitch training sessions will be held before each selection presentation to allow you to brush up on your skills (evening event).
Financing, finance planning and controlling
- Figuring out under what conditions a business idea is financially viable
- Figuring out how much and what sort of financing you need
- Finance planning, basic introduction to dealing with finances
- Financing growth
- Controlling
Whole-day seminar
Patent, trademark, design, copyright and competition law
- Key legal provisions in intellectual property
- The links between patent, trademark, design and copyright law
- The difference between transferring and selling rights of use
- Institutions and processes involved in protecting intellectual property
- Competition law and its impact on companies
Half-day seminar
Internationalisation strategies
- The importance of growth and internationalisation in a global environment
- The advantages and disadvantages of different internationalisation strategies
- Doing business in Asia
Half-day seminar
Corporate law and legal aspects of cooperation
- Important provisions of company law and tax law
- Main social security provisions
- Dealing with safeguarding and insurances
- Legal constructs within a company (partnerships, founders)
- Internal agreements
- External agreements
Whole-day seminar
HR and team management
- Identifying the number of staff you require and the qualifications they need
- Recruiting the right people
- A guide to paying staff for start-ups and SMEs
- Team building and team management for start-ups and SMEs
Half-day seminar
Innovation management and open innovation
- Processes for identifying and promoting innovation
- Managing innovation in start-ups and SMEs
- The importance of innovation in start-ups and SMEs
- Design thinking
- Open innovation
Half-day seminar
Networking
Make the most of opportunities to discuss and network
The Swiss Innovation Challenge offers various opportunities to seek support from experts as you further develop your innovative ideas. Networking with others allows you to share your experiences with them.