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CAS Visual Literacy

The visual has become increasingly important as the range of digital tools and communication channels continues to grow. Visual messages in analogue and digital media are shaping communication and the associated contents and interpretations of our world more than ever. The CAS Visual Literacy introduces specific fields of visual communication and teaches currently required competences and skills. Visual  messages in the context of typography, photography, video, posters, publications, websites, and UX/UI are designed in an applied manner and reflected upon in a theoretically analytical way.

Key data

CAS FHNW Certificate of Advanced Studies
ECTS points
Next start
after successfully participating in at least 5 weeks of either the Summer or Winter Workshops of HGK FHNW
Teaching language
German / English
View Fees below

Choice mandatory modules

Hacking Gutenberg

Next Start: 19 June 2024

to Hacking Gutenberg

Poster Design

Next Start: 24 June 2024

to Poster Design

Type Design

Next Start: 1st July 2024

to Type Design

Inquiry by Design

Next Start: 8 July 2024

to Inquiry by Design

UX/UI Design

Next Start: 8 July 2024

to UX/UI Design

Networked Publishing

Next Start: 22 July 2024

to Networked Publishing

Editorial Design

Next Start: January / February 2025

to Editorial Design

Elective Modules

Perception Studies

Next Start: 2025

to Perception Studies

Moving Graphics

Next Start: January / February 2025

to Moving Graphics

Generative AI in the context of art and design

Next Start: January / February 2025

to Generative AI in the context of art and design


Next Start: January / February 2025

to From-Web-To-Print

Institute Digital Communication Environments (IDCE)

Through digital media and the democratisation of communication channels that goes hand in hand with it, the critical handling of their visual and interaction-based design has become decisively more important, because the social relevance of information and communication has thus fundamentally changed.

visit the Institute

Institute Digital Communication Environments IDCE

FHNW University of Applied Sciences and Arts Northwestern Switzerland Basel Academy of Art and Design, Institute Digital Communication Environments (IDCE) High-rise: D 5.03 Freilager-Platz 1 CH - 4142 Münchenstein near Basel