CAS Visual Literacy

The visual has become increasingly important as the range of digital tools and communication channels continues to grow. Visual messages in analogue and digital media are shaping communication and the associated contents and interpretations of our world more than ever. The CAS Visual Literacy introduces specific fields of visual communication and teaches currently required competences and skills. Visual messages in the context of typography, photography, video, posters, publications, websites, and UX/UI are designed in an applied manner and reflected upon in a theoretically analytical way.

Key data

Degree: CAS FHNW Certificate of Advanced Studies
ECTS points: 15 ECTS
Next start: after successfully participating in at least 5 weeks of either the Summer or Winter Workshops of HGK FHNW
Teaching language: German / English
Place: Basel
Fee: View Fees below

Online Registration

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Assemble your personal CAS continuing education from our current workshop modules

The aim is to collect 10 ECTS over workshop weeks of 2 ECTS each, or half-week workshops of 1 ECTS each. This is followed by the final module with integrated certificate thesis on an own project for 5 ECTS points. At least 6 ECTS must consist of the compulsory modules. The remaining 4 ECTS can consist of compulsory or elective modules. The final module includes five individual 90-minute coaching sessions. Successful completion of the final module leads to the Certificate of Advanced Studies CAS HGK FHNW «Visual Literacy.

Choice mandatory modules

Elective Modules

Final Module

At the end of the CAS course, students will complete an individual, six-months final module with an integrated certificate thesis counting as 5 ECTS credits. This final module will support participants in individual design projects within their own creative and work contexts. The final module with its integrated certificate thesis includes 5 individual appointments of 90 minutes each and 100 hours of independent work for the certificate thesis.

Goals and Benefits

Participants will gain experiences navigating analogue and digital communication channels, deepen their individual design processes and expand their visual design vocabulary; they will gain more experience navigating digital media, images, typography and research questions; they will acquire the skills and abilities needed to competently handle a variety of communications strategies, delve into current visual communication discourses and learn how to work with the latest digital design tools.

Target groups

This CAS is intended for people who have a previous design education. For participants with professional experience, it can serve as a source of inspiration or as a way to bring your technical knowledge up to date, to push forward your own creative development or to expand your own portfolio.

Continuing-Education Options

International Master of Design UIC / HGK
Master of Arts in Digital Communication Environments

Fees

Costs per workshop: CHF 900.–
All 5 workshops of the CAS programme: CHF 3,500.–
Supervision of your individual certificate thesis: CHF 3,500.–

Information and regulations

Terms of participation (PDF)
Information on continuing education FHNW (fhnw.ch/DE)
Continuing education regulations of the universities FHNW (fhnw.ch/DE)

Institute Digital Communication Environments (IDCE)

Through digital media and the democratisation of communication channels that goes hand in hand with it, the critical handling of their visual and interaction-based design has become decisively more important, because the social relevance of information and communication has thus fundamentally changed.

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CAS Visual Literacy

Key data

Choice mandatory modules

Elective Modules

Institute Digital Communication Environments (IDCE)

Institute Digital Communication Environments IDCE