Select 6 Electives from a list of offers (6 ECTS each, Total 36 ECTS).
Most of our electives are in collaboration with international and local companies or organisations. Students work on recent scenarios with contributing companies throughout their learning. The programme also offers international electives* which are intensive and on-site learning at partner universities and organisations. These intensive learning electives take place during the semester’s and mid-semester's break. Students can connect and engage with students and companies in a foreign country and experiencing their organisational and social cultures. Students work on projects featuring different commercial and development contexts, including enrichment activities for a prospective or developing region.
Students also can choose a module from the MSc Business Information Systems programme or select an approved module from our partner universities abroad during the winter and summer break.
* Subject to conditions, no travel restriction (alternative plan may be offered if travel is restricted) and additional cost may apply.
Corporate Focus on Business and Management (Corporate linked)
In collaboration with twelve companies, students gain new insights of the extraordinarily challenging times that many businesses face in the situation of uncertainty, where new adaption and crisis management are an ongoing basis during an unforeseen circumstance. Related topics include the new customer experience management, business value, multichannel management, open banking, sustainability, corporate responsibility, global trade tensions, change in strategic projects and business consultancy, digital branding and marketing, global social media strategy, investment and risk management, digitalisation and strategy, global b2b OEM collaboration, or new world topics.
Cross-Cultural Consumer Behaviour (Corporate linked)
Tailoring to cross-cultural and multiculturalism knowledge, students will learn and work with a leading Swiss company to plan and design the latest portfolio of consumer journey, consumer touchpoints and activation methods. The learning process also adopts a psychological, technological, economical approach to consumer research and consumer behaviour analysis, and explores the implications for individual consumers, organisational consumers and international marketers.
Educational and Managerial Experiences (Intensive Learning Abroad in East Asia)
This intensive learning module provides students with the opportunity to connect and engage with students and companies in a foreign country’s businesses, education, and organisational and social cultures. Student will gain on-site knowledge of a country’s business and economic history, and experience how a country’s social innovation impacts its economy.
E-Governance and Public Service Orientation in Estonia (Intensive Learning Abroad)
This intensive learning provides students with a realistic experience of how public sector implements e-governance and applies service orientation. It also provides students the opportunity to experience, connect and engage with companies in the Baltic region. Besides cultural learning, students will develop an e-service idea and present their idea to an industry panel. There will be real-life topics from lecturers’ own experience such as e-voting, e-taxes, e-health, e-school, down to e-Christmas tree.
Emerging Topics in International Management
Global megatrends change societies and economies and challenge businesses. This module takes these trends as starting points and looks at the economic, technological, ecological, and socio-cultural sources and drivers of change. The module aims to raise students' abilities to deal with change and manage effectively and efficiently in a changing world. It will help students to understand where innovations come from, how they become established, and how they affect an organisation's performance.
Eurasia-Pacific Enrichment Economy (Intensive Learning Abroad, Hybrid Format)
This intensive learning provides students an opportunity to work on a natural resource-based project together with international corporate and academic partners. Some regional markets and public management remain misunderstood or not fully studied. There are opportunities to enrich the impending resources of a country in the Eurasia-Pacific region and the living of the local community based on their local natural resources if any. Students will gain a better intercultural understanding of lesser-known contexts while learning different styles of management, leadership, education, and its implication to economy, society and community.
Innovation Academy (Online OR Intensive Abroad)
The FHNW MSc International Management programme is part of the EIA Global University Alliance. Students will take part in the world's leading entrepreneurship programme, meet and learn from entrepreneurs and venture capitalists. Students work on ‘real-life process of building a start-up from concept to launch,’ giving them the ‘know-how to make it happen’. In the past years, our students were in the winning teams and won several awards, including trademark award, provisional patent award, an expedited interview with venture capitalist, design mentoring award, business mentoring award and post-mentorship award.
Introduction to transcultural Gender & Diversity Studies (Online & Global Collaboration)
This multiple universities’ collaborative teaching provides students with insights in current research fields and topics of Gender & Diversity Studies in the different perspectives, based on academic literature and public debates. The module reflects on the manifold constructions of difference, aspects of transculturality from a critical and self-reflexive perspective, and the notion of equality in the context of gender and diversity studies. The module also explores methodologies and terminologies, and experiments a comparative discussion. Students gain insights into the various social, economic, and geopolitical contexts, get to know key issues of gender and diversity studies in the involved countries and participate in an experiment.
Leading People in Changing Environments
Leadership is commonly held to be a key to organisational survival in strategic business environments distinguished by rapid and complex change. Students will learn to develop a ‘critical discourse’ about the nature and relevance of leadership in different business sectors and across diverse strategic business contexts, and demonstrable appreciation of the relevance and potential impact of leadership in environments characterised by change. The emphasis is on how systematic reference to leadership influences the choices people make - individually and collectively - as they respond to changing environments.
Technologies for International Customer Engagement
Rapid technological change and hyper competition are drivers of the 21st-century competitive landscape. Therefore, organisations are seeking technology and customer driven, digital strategies that are centered around value creation and customer engagement. The digital transformation will provide a framework and toolset to organisations in order to prepare for this dynamic external environment while fostering innovation and utilising new digital marketing approaches. This module will provide the global best-practice concepts and an overview of technologies that drive and support the digital transformation, cybersecurity, technology foresight and innovation, and digital marketing strategies to drive customer engagement and business performance.
Independent Learning Module as an elective
Students can choose a module from the MSc Business Information Systems programme or an approved module from our partner universities abroad during the winter and summer break.
