Dr Christine Jacob
Dr Christine Jacob
Activities at FHNW
Lecturer and Health-Tech Researcher, Institute for Competitiveness and Communication
With over 20 years of industry experience, Christine is a seasoned healthcare executive that held several leading international positions in major Pharma companies. Her career encompassed several Digital Strategy roles, where her aim was to help her stakeholders to adopt creative and innovative user engagement strategies, successfully connecting with their key customers to create relevant and sustainable digital health solutions and implementation strategies. She also acts as a senior business consultant and strategy advisor to several major players in the healthcare industry, in addition to her work with Digital Health start-ups.
Her research work focuses on Healthcare Technology adoption, looking into the social, organisational, and technical factors impacting user acceptance of novel digital health tools. She led several research projects involving Pharma, digital health start-ups, and diverse clinics and hospitals across Europe.
- 2023 – present: Guest Lecturing about Digital Health in the International Health Management MBA programme of the Swiss Tropical and Public Health Institute
- 2016 – present: Teaching Marketing to part time Bachelor Students in the International Management program in Brugg and Olten.
- 2014 – present: Guest Lecturing about Digital Health to Master and MBA students in the course Challenging International Managers and Leaders of the MSc International Management Program in Basel and Olten.
- 2014 – present: Teaching Business Communications to part time Bachelor Students in the International Management program in Brugg and Olten.
- Technology adoption in healthcare
- Social, organizational, and technical factors impacting mHealth adoption
- Challenges and opportunities of Digital Health uptake
- The diffusion of innovation in healthcare organizations
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No peer reviewed content available
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Peer reviewedJacob, C., Lindeque, J. P., Klein, A., Ivory, C., Heuss, S., & Peter, M. K. (2023). Assessing the quality and impact of eHealth tools: systematic literature review and narrative synthesis. JMIR Human Factors, 10. https://doi.org/10.2196/45143
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Peer reviewedJacob, C., Bourke, S., & Heuss, S. (2022). From testers to co-creators. The value and approaches to successful patient engagement in the development of eHealth solutions - qualitative expert interviews study. JMIR Human Factors, 9(4). https://doi.org/10.2196/41481
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Peer reviewedJacob, C., Sezgin, E., Sanchez-Vazquez, A., & Ivory, C. (2022). Sociotechnical factors affecting patients’ adoption of mobile health tools: systematic literature review and narrative synthesis. JMIR mHealth and uHealth, 10(5), e36284. https://doi.org/10.2196/36284
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Peer reviewedSchmalz, O., Jacob, C., Ammann, J., Liss, B., Iivanainen, S., Kammermann, M., Koivunen, J., Klein, A., & Popescu, R. A. (2020). Digital monitoring and management of patients with advanced or metastatic non-small cell lung cancer treated with cancer immunotherapy and its impact on quality of clinical care. Interview and survey study among health care professionals and patients. Journal of Medical Internet Research, 22(12). https://doi.org/10.2196/18655
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Peer reviewedJacob, C., Sanchez-Vazquez, A., & Ivory, C. (2020). Factors impacting clinicians’ adoption of a clinical photo documentation app and its implications for clinical workflows and quality of care: qualitative case study. JMIR mHealth and uHealth, 8(9), e20203. https://doi.org/10.2196/20203
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Peer reviewedJacob, C., Sanchez-Vazquez, A., & Ivory, C. (2020). Understanding clinicians’ adoption of mobile health tools: a qualitative review of the most used frameworks. JMIR mHealth and uHealth, 8(7), e18072. https://doi.org/10.2196/18072
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Peer reviewedJacob, C., Sanchez-Vazquez, A., & Ivory, C. (2020). Social, organizational, and technological factors impacting clinicians’ adoption of mobile health tools: systematic literature review. Journal of Medical Internet Research, 8(2), e15935. https://doi.org/10.2196/15935
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Peer reviewedJacob, C., Sanchez-Vazquez, A., & Ivory, C. (2019). Clinicians’ role in the adoption of an oncology decision support app in europe and its implications for organizational practices. Qualitative case study. JMIR mHealth and uHealth, 7(5). https://doi.org/10.2196/13555
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No peer reviewed content available
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Alvarez-Gayosso, C. (2023). Digital Content Strategy of the B.Sc. Degrees at the FHNW, School of Business [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42087
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Schulte, A. (2023). Absence management in nursing with employee health-talks: Are we on the right track? [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42082
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Liechti, M. (2023). Herausforderungen und Chancen bei der Kommunikation im Bereich Rare Diseases und Orphan Drugs [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42191
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Lurtz, J. (2023). Factors impacting the adoption and potential reimbursement of a Virtual Reality tool for Pain Management in Switzerland: a qualitative case study [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41877
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Theivendran, S., & Reid, C. (2023). A Creation of Swiss Vibes’ Content Marketing Strategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41807
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Knezevic, M. (2023). Key drivers for successful use of e-business tools for e-commerce in the retail sector [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41914
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Schär, S. (2020). Gamification in the Pharmaceutical industry EchoRight acceptance model [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/39648
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Metzmeier, R. (2019). Development of an online marketing concept and action plan based on the newly developed website [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40741
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Kälin, F. (2019). Communication Strategy for DE BORD INTERNATIONAL - Online Marketing Communication Strategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40739
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Lüthi, O. (2019). Development of an online presence through a social media strategy for a start-up company in the field of personal coaching [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40726
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Eglauf, A., & Bugmann, C. (2019). better inform Twinings’ content strategy for the Swiss market [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40718
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Erdin, M. (2019). Digital Marketing Strategy For merakoi’s brands [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40720
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Joller, R. (2019). Communication strategy for netto Einkaufsgruppe AG [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40696
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Signer, P. (2018). Social Media communication strategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41305
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Brusch, A. C. (2018). Fundamental Factors for a viable Digital Media Strategy for Koppelmann Optik [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41280
Contact
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Dr Christine Jacob
- Lecturer and Health-Tech Researcher, Institute for Competitiveness and Communication
- Telephone
- +41 62 957 29 78 (direct)
- Y2hyaXN0aW5lLmphY29iQGZobncuY2g=
- FHNW University of Applied Sciences and Arts Northwestern Switzerland
School of Business
Riggenbachstrasse 16
CH – 4600 Olten