With over 20 years of industry experience, Christine is a seasoned healthcare executive that held several leading international positions in major Pharma companies. Her career encompassed several Digital Strategy roles, where her aim was to help her stakeholders to adopt creative and innovative user engagement strategies, successfully connecting with their key customers to create relevant and sustainable digital health solutions and implementation strategies. She also acts as a senior business consultant and strategy advisor to several major players in the healthcare industry, in addition to her work with Digital Health start-ups.

Her research work focuses on Healthcare Technology adoption, looking into the social, organisational, and technical factors impacting user acceptance of novel digital health tools. She led several research projects involving Pharma, digital health start-ups, and diverse clinics and hospitals across Europe.

• 2023 – present: Guest Lecturing about Digital Health in the International Health Management MBA programme of the Swiss Tropical and Public Health Institute
• 2016 – present: Teaching Marketing to part time Bachelor Students in the International Management program in Brugg and Olten.
• 2014 – present: Guest Lecturing about Digital Health to Master and MBA students in the course Challenging International Managers and Leaders of the MSc International Management Program in Basel and Olten.
• 2014 – present: Teaching Business Communications to part time Bachelor Students in the International Management program in Brugg and Olten.

• Technology adoption in healthcare
• Social, organizational, and technical factors impacting mHealth adoption
• Challenges and opportunities of Digital Health uptake
• The diffusion of innovation in healthcare organizations

Selected Publications:

• Jacob C, Bourke S, Heuss S. From Testers to Cocreators—the Value of and Approaches to Successful Patient Engagement in the Development of eHealth Solutions: Qualitative Expert Interview Study. JMIR Hum Factors 2022;9(4):e41481. DOI: 10.2196/41481
• Jacob C, Sezgin E, Sanchez-Vazquez A, Ivory C. Sociotechnical Factors Affecting Patients’ Adoption of Mobile Health Tools: Systematic Literature Review and Narrative Synthesis. JMIR Mhealth Uhealth 2022;10(5):e36284. DOI: 10.2196/36284
  
• Jacob C, Sanchez-Vazquez A, Ivory C. Understanding Clinicians' Adoption of Mobile Health Tools: A Qualitative Review of the Most Used Frameworks. JMIR Mhealth Uhealth. 2020 Jul 6;8(7):e18072. doi: 10.2196/18072. PMID: 32442132; PMCID: PMC7381026.
• Jacob C, Sanchez-Vazquez A, Ivory C. Clinicians' Role in the Adoption of an Oncology Decision Support App in Europe and Its Implications for Organizational Practices: Qualitative Case Study. JMIR Mhealth Uhealth. 2019 May 3;7(5):e13555. doi: 10.2196/13555. PMID: 31066710; PMCID: PMC6524456.
• Jacob C, Sanchez-Vazquez A, Ivory C. Social, Organizational, and Technological Factors Impacting Clinicians' Adoption of Mobile Health Tools: Systematic Literature Review. JMIR Mhealth Uhealth. 2020 Feb 20;8(2):e15935. doi: 10.2196/15935. PMID: 32130167; PMCID: PMC7059085.
• Jacob C, Sanchez-Vazquez A, Ivory C. Factors Impacting Clinicians' Adoption of a Clinical Photo Documentation App and its Implications for Clinical Workflows and Quality of Care: Qualitative Case Study. JMIR Mhealth Uhealth. 2020 Sep 23;8(9):e20203. doi: 10.2196/20203. PMID: 32965232; PMCID: PMC7542402.
• Schmalz O, Jacob C, Ammann J, Liss B, Iivanainen S, Kammermann M, Koivunen J, Klein A, Popescu RA. Digital Monitoring and Management of Patients With Advanced or Metastatic Non-Small Cell Lung Cancer Treated With Cancer Immunotherapy and Its Impact on Quality of Clinical Care: Interview and Survey Study Among Health Care Professionals and Patients. J Med Internet Res. 2020 Dec 21;22(12):e18655. doi: 10.2196/18655. PMID: 33346738; PMCID: PMC7781800.

Presentations:

• The value and approaches to successful patient engagement in the development of eHealth solutions, eHealth Summit (2022)
• Towards successful adoption of healthcare technologies, DayOne LabTalk (2020)
• Digital Health and User Engagement: the challenges and opportunities, Impetus Fireside chat (2020)

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