Coordinator and Lecturer Master of Arts in Visual Communication and Iconic Research

Dr. Paloma López Grüninger studied Fine Arts at the University of Granada, Spain, and Visual Communication at the Basel School of Design, Switzerland. Between 2005 and 2008 she was a member of the Graduate School “Image and Knowledge” from eikones – NCCR Iconic Criticism.
Her dissertation, with which she obtained her PhD from the University of Granada in 2011, looks into non-quantitative visualizations, particularly historic and current tree-diagrams in the domain of Biology, and the ways they construct and communicate their meaning.
Her research interests are focused on information design and instructional design, by applying the methodology of practice-led iconic research in order to gain insights into the power and meaning of images through systematic image generation.
Since 2012 she is a lecturer at the Master of Arts in Visual Communication and Iconic Research at the Academy of Arts and Design Basel, Switzerland, and coordinates the program since 2013.